Are your Google Ads leaving money on the table? Find out with our FREE PPC Audit

ByAnn Stanley

This extensive automated audit delivers 60+ critical checks across your entire Google Ads account, providing actionable insights to optimize performance and identify wasted spend.

🎯 Key Audit Categories

1. Conversion Tracking & Measurement

  • Primary conversion action validation (enabled status + value tracking)
  • Conversion goal categorization and quality assessment
  • Offline conversion implementation check
  • Conversion origin analysis (Ads tag vs. imported from GA4/Firebase)
  • Primary goals properly configured for bidding strategies
  • Micro vs. macro conversion separation

2. Campaign Setup & Configuration

  • Budget sufficiency analysis (30-day spend vs. budget)
  • Campaign optimization goal types and marketing objectives
  • Geographic targeting validation
  • Under-delivering and over-delivering campaign identification
  • Bidding strategy appropriateness

3. Search Campaign Excellence

  • Keyword Health: Match type distribution, disapproved keywords, non-serving keyword identification
  • Brand Protection: Brand vs. non-brand campaign separation, brand leakage analysis
  • Ad Group Structure: Ads per ad group ratios (2-3 ads optimal), empty ad group detection
  • RSA Coverage: Responsive Search Ad implementation across enabled ad groups
  • Negative Keywords: Shared negative list coverage, campaign-level negatives, account-level negatives

4. Performance Max Optimization

  • New Customer Acquisition goal implementation
  • Asset group coverage and quality
  • Performance trends analysis

5. Ad Quality & Compliance

  • Disapproved ads detection (across enabled campaigns only)
  • Ad policy compliance checks
  • Search asset coverage (sitelinks, callouts, structured snippets)

6. Audience & Targeting

  • Remarketing list presence and segmentation
  • First-party (CRM) audience utilization
  • Custom and combined audience segments
  • Audience targeting mode assessment (targeting vs. observation)

7. Video Campaign Review (if applicable)

  • Video campaign settings validation
  • Partner network and content network configuration
  • 30-day video performance snapshot

8. Shopping Campaign Analysis (if applicable)

  • Product-level performance (low/no impression items)
  • Shopping feed health indicators

9. Account-Level Configuration

  • Auto-tagging status
  • Account timezone validation
  • URL tracking template implementation
  • Auto-apply recommendation subscriptions
  • Content suitability and brand safety (inventory type, content label exclusions, placement exclusions)

10. Performance Intelligence

  • Trend Analysis: Last 30 days vs. previous 30 days (spend, conversions, ROAS)
  • Temporal Patterns: Conversion distribution by hour of day
  • Impression & Click Share: Search impression share analysis, competitive position
  • Poor Performer Detection: Keywords and ads with high spend but zero conversions
  • Change Activity: Recent optimization and modification tracking (14-day window)
  • Under/Over Performance: Ad group and keyword-level efficiency analysis

📊 Deliverables

✅ Report & Interactive Google Sheets Dashboard – Visual, filterable report for easy sharing with stakeholders

  • Pass/Fail/Warn/Info status indicators
  • Detailed notes explaining each finding
  • Timestamp of audit execution
  • Account-specific recommendations

✅ Report Run-Through & Actionable Insights – One of our PPC strategists will run through the report with you on a video call and provide specific recommendations for improvement.

⚡ Audit Scope

  • 60+ individual checks across 10+ categories
  • 30-day performance data analyzed
  • Real-time API integration with Google Ads
  • Complete account coverage: Campaigns, Ad Groups, Keywords, Ads, Audiences, Assets, and more

🎁 Perfect For:

  • New account takeovers
  • Monthly/quarterly account reviews
  • Pre-pitch account assessments
  • Identifying quick wins and optimization opportunities
  • Compliance and best practice validation

Get Started

Limited Availability – We can only conduct 10 audits per week to ensure quality. Takes 2 minutes to request an audit and book a consultation meeting via our 24 hour phone line (07455 750333).
Report delivered in 7 – 10 days via video call with one of our strategists.

Claim Your Free Audit + Strategy Call

07455 750333 (24 hours)
[email protected]

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