Update July 2015: Penguin update from Google. Since this blog post was written Google has made a statement about the next Penguin update. Get all the information on this latest update on our new blog post. These days, no one wants to p-p-pick up a penguin – not an online penguin anyway! The Penguin 3:0…
With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…
Google Certified Shops (also known as Google Trusted Stores) is a scheme that is meant to reassure shoppers of a retailer’s customer service standards. It is effectively an ‘e-commerce certification program’ that indicates to online shoppers helpful shopping information regarding the service process for that specific retailer – this includes things such as number of…
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…
Ann Stanley carried out a practical workshop with over 60 international delegates at SEM Days in Bucharest on the 25th September. Ann showed the delegates how to use our own weekly optimisation checklist to improve the performance of your AdWords account.
SEM Days is Eastern Europe’s leading digital and search marketing conference, taking place in the wonderful and historic city of Bucharest between 24-25th September 2014. This year Ann Stanley (MD of Anicca Digital) was invited to present the keynote. Instead of presenting on the recent updates in AdWords or SEO, Ann has chosen to speak on how email…
To some, Google AdWords offers a great opportunity to get their brand and products out to potential customers. Most do so at an affordable margin. However some seem to struggle; the ‘Cost-Per-Clicks’ (CPCs) are too high, the overall costs of AdWords are too high and there just is not enough sales or revenue being generated….
Prepare your website for the impending 3:0 Penguin Algorithm update and follow our useful advice which explains everything you need to know.
This article explains how to manage your pay per click campaign in order to avoid common PPC mistakes. 1) Having all your PPC keyphrases in one ad group and/or campaign 2) Bidding on generic keyphrases or only using broad match 3) Poor PPC bid management – setting your maximum cost per click too high or…
10 ways to cut AdWords Cost and Boost Results Ideas for cutting costs can be hard to come by. It can sometimes be difficult to delve into the data and find ways to cut spend from your account. Below are several ideas and ways of thinking which may help you optimise your account, reduce costs and increase…