This year the Anicca team decided to choose a charity that we would like to fundraise for throughout the year. Each team member suggested a charity that was close to their hearts and a charity was chosen at random. This year the charity chosen was The British Lung Foundation, put forward by Bakti, as this charity…
In the Digital Marketing world, 2016 was the year of the mobile. Last year, 71% of UK adults used a mobile or smartphone to access the internet, compared to a mere 40% on desktop (Information-Age.com). Whether you like it or not, 2017 still belongs to the era of the smartphone, and it doesn’t look like…
Many people today do not realise the basics of technical SEO are not as complex as you may think and in most cases, you may not need a developer. Whilst some people believe ‘technical SEO is just makeup’ and an attempt to make your site pretty for Google, it’s much more beneficial and is integral…
Our MD Ann Stanley, has recently started the Goldman Sachs 10,000 Small Business programme, so she has written this article to explain how both Anicca Digital and Goldman Sachs can help you grow your business! Part 1 – How Anicca can help you grow your business using digital marketing? Part 2 – Helping you develop…
According to Google, over 50% of all desktop pages loaded on the internet are HTTPS pages and is continuing to grow. HTTPS stands for Hypertext Transfer Protocol Secure. You’ll notice that if you visit a website, HTTPS pages are identified by the secure symbol next to the URL. These pages are secure and are safe…
We are currently offering businesses 25% off our Google Analytics services if they signup before 2017. We offer 3 main analytics package types ranging from basic setups to bespoke conversion tracking options. All of our packages include full health check and profile setup. For further details of our analytics services check out our main services…
Most website owners aren’t tracking their websites fully so are unable to understand the true value of the traffic coming into their websites. Here’s our list of basic tracking metrics you should be tracking. How many of these are you tracking? Want to get these in place for 2017? Contact us today to find out…
Tis the season to be…winning awards! Amidst the early throes of the festive season, the team here at Anicca Digital has been gearing themselves up for two key events in the digital marketing calendar — the UK Search Awards 2016, and Google’s first ever Premier Partner Awards. As a small agency, being nominated for both…
There’s a new type of spam hitting Google Analytics Accounts over the past few weeks which can be identified in your Google Analytics language report as: Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump! Here is a screen shot taken from the audience overview report: This new bizarre wave…
From little acorns, mighty oaks do grow and this was certainly the case for our annual E-Commercial conference, which closed the Leicester Business Festival on Monday 31st October. With both Google and Bing representatives among the event’s 10 speakers, along with key players from the world of paid, search and social, the conference offered the…
