Google make updates to GA4, but may be losing their stranglehold on the analytics market. Many invest in big-data and analytics, for future integrations. During February 2023, these are some of the highlights so far: Big Data Analytics in Retail Growth Driven by Increased Spending on Big Data Analytics Tools Uptake to Use Daimler…
In Anicca Digital’s first webinar of 2023, Ann Stanley (founder and CEO of Anicca) and Martin Broadhurst of Broadhurst Digital, talked about the phenomenal launch of ChatGPT, a new Generative AI chatbot, developed by OpenAI. During the webinar, and their subsequent Podcast, Ann and Martin went into more detail about the benefits, challenges and…
Frustrated with content production bottlenecks for SEO? It’s a common problem, and technologies like ChatGPT can help us to solve that problem. Welcome to the world of scalable AI content production. Common SEO Bottlenecks for Content Production Working in SEO, it’s common to encounter content production bottlenecks. A client comes to you, and it…
Anicca Podcast We are excited to announce the launch of our new podcast, Ask Anicca Digital. Hosted by our founder and CEO, Ann Stanley, this podcast will cover a wide range of topics in digital marketing to help businesses and individuals stay up-to-date with the latest trends and strategies. From search engine optimisation and social…
In January, Head of Creative and Client Strategy, Thom Shardlow, presented a webinar on how to plan your creative in 2023. Thom covers three key areas to ensure this is implemented successfully: cumulative exposure, audience first, and visual representation. Cumulative Exposure Creative refers to the visual representation of a brand’s service and product. This…
We are looking for for our next superstar Paid Media Account Manager. Here at Anicca Digital our Paid Media team are passionate about what they do and strive to drive exceptional results for our clients. We are looking for for someone that shares the same passion. Interested in our latest PPC role? Read on to…
What’s new in web analytics this January? Google sunsets Google Optimize, Adobe Analytics provides online retail insights, the rush to move to GA4 and more. During January 2023, these are some of the highlights so far: AI and Big Data to Change the Way Legal Firms are Run Mobile Analytics Market Size Expected to Reach…
Top 7 Paid Media Certifications to Enhance Your Skills and Boost Your Career Hey there, fellow digital marketer! Are you looking to level up your paid media skills and boost your career? Well, you’re in luck! I’ve scoured the internet and rounded up the top 7 paid media certifications that are both accredited and available…
10 Top Tips to be a Winning Salesperson (even if you’re not a salesperson!) Let’s face it, we’re all in sales in some way, shape or form. We’re all ambassadors for the businesses we work for. We sell ourselves every day by way of coming over as friendly, and knowledgeable in our fields and by…
When it comes to PPC (Pay Per Click), otherwise known as Paid Media or Paid Search it can quickly become quite technical. We are here to help you answer those burning questions and debunk some common misconceptions around PPC. What is PPC? PPC stands for Pay Per Click. It is a form of online advertising,…