Efficiently Expand and Scale on Marketplaces
Learn how to build an effective 2026 marketing strategy using the SOSTAC® framework and AI tools. Discover practical insights and stay ahead with Anicca today.
This Week in AI in Marketing: Weekly Round-up Feb 23rd 2026
AI Overviews Evolve & Next-Gen Models Accelerate By Ann Stanley 23 February 2026 Estimated reading time: 18 minutes This week highlights significant advancements and strategic shifts across the AI and marketing landscape. Google continues to refine its AI Overviews, with increased visibility for links and ongoing adjustments to search ranking dynamics. In retail, major players…
Weekly Update – Search Marketing – 19th February 2026
Discover how AI is reshaping search, analytics, and advertising across Google, Meta, and TikTok. Learn what search marketers need to know.
Weekly Round-up of AI in Marketing News – 16th Feb 2026
Quick summary Estimated reading time: 16 minutes This week highlights a rapid acceleration in how artificial intelligence is not just optimising existing marketing channels but fundamentally reshaping them, particularly in monetisation strategies and agentic capabilities. Google has rolled out a significant Discover-focused Core Update, altering content visibility. OpenAI has officially commenced testing advertisements within ChatGPT…
Weekly Update – Search Marketing – 12th February 2026
Google’s Gemini 3 slashes AI Overview sources, OpenAI tests ChatGPT ads, and Bing launches AI citation tracking.
The State of Search in 2025: Key Takeaways from the Datos & SparkToro Q4 Report
Is AI killing traditional search? Are marketers right to panic about zero-click results? And should you abandon your blog because traffic is down? These were just some of the questions tackled in the Datos “Pulse of the Web” webinar broadcast on 11th February 2026, featuring Rand Fishkin (CEO and Co-founder of SparkToro) and Eli Goodman…
From Claude Projects to Claude Code: A Beginner’s Guide
Contents Introduction If you’ve heard of ChatGPT, you’ve probably also heard of Claude — Anthropic’s AI assistant. But Claude does things differently, and those differences matter if you’re serious about using AI in your business. This guide walks you through the journey from using Claude Projects on the web to working with Claude Code on…
SEO in a Zero-Click World: What’s Actually Working in 2026
Learn how to build an effective 2026 marketing strategy using the SOSTAC® framework and AI tools. Discover practical insights and stay ahead with Anicca today.
Weekly Round-up of AI in Marketing News – 5th Feb 26
This Week in AI Marketing: The Rise of Agentic Commerce, AI Overviews, and Platform Innovations By Ann Stanley 5 February 2026 Estimated reading time: 22 minutes The digital marketing landscape is currently undergoing a transformative shift, driven by advancements in artificial intelligence. This week’s insights highlight a significant move towards ‘agentic commerce,’ where AI autonomously…
Weekly Update – Search Marketing – 5th February 2026
AI Overviews cut organic clicks by 58%, Google Ads adds multi-party approval, and Microsoft launches its AI content licensing marketplace.
