You can always count on Google to bring a new product out just as you begin to get familiar with their previous product. For those who have been in the industry longer than me, you will fondly (or perhaps not so fondly), look back to the days where champion vs. challenger ads and single…
How to utilise PPC in your Black Friday Campaigns In this blog, I will look into tactics you can use for Black Friday 2022, from Social Media tactics to advertising on Google Ads (PPC) for this year. We will be looking at how to manage your budget, tactics, and preparation as well as what to…
7 Key Elements of an Effective PPC Campaign Meta: What are the core elements of every search campaign setup? Take a look to discover the 7 key parts of every paid search campaign from the experts. Key Elements of a PPC Campaign Pay Per Click advertising is one of the most widely used forms of digital…
SEO News October 2022 SEO News September 2022 SEO News August 2022 SEO News July 2022 What’s new in search during October? Knowledge panels appear in autocomplete results, Google re-works core documentation and adds a product to Google Ads. During October 2022, these were some of the highlights: Knowledge Panels Rendering within Google Autocomplete Google…
LinkedIn is a valuable social platform for professional interactions. As a centre for thought leadership and company updates; the tone of LinkedIn is the perfect place to sound social posts that are too professional or specialised for the likes of Facebook or more visual platforms like Instagram. But how do you post on LinkedIn? And…
Testing is a key building block of any paid media campaign. It is all about controlling risk, giving you the ability to make data-informed decisions to maximise your output. Human instinct is usually to ask, what if it goes wrong? But what we need to be asking is, what if it goes right? By…
We’re taking a look at the most important updates that have been released in PPC in the last month. The last month has brought some new PPC updates and announcements of coming changes in the world of Google Ads. We are here to make sure you are up to date on all the important…
In September, Anicca’s Head of Client Strategy Thom Shardlow, presented a webinar on how to utilise creatives for the holidays, with ideation and best practices. It’s easy to feel overwhelmed at this time of year, with Christmas approaching, and a number of other events all coming on top of one another; it can easily throw…
SEO News September 2022 SEO News August 2022 SEO News July 2022 SEO News June 2022 Latest search and SEO news from September 2022. Search on Showcase updates from Google, Google Ads issues, Google PID removal features and more. During September 2022, these are the main news items and updates: Search on Showcase: Google Maps…
In this post, we will recap recent Google algorithm updates. The most significant update was Google’s “Helpful Content Update” which came in August 2022. Don’t forget that Google keeps their log of ranking algorithm changes, which you can find here. Google Helpful Content Update August 2022 This is the most important recent algorithm change from…