Why Accessible Marketing Matters: Making Your Brand Work for Everyone
Learn why accessible marketing matters for business growth. Reach 16 million disabled customers and the £274bn Purple Pound.
Voice Agents for E-Commerce: User Guide & Live Demo
In the fast-paced world of e-commerce, customer expectations are constantly evolving. Shoppers demand instant gratification, personalised experiences, and seamless support across every touchpoint. Traditional customer service models, often burdened by long wait times, limited operating hours, and inconsistent responses, are struggling to keep pace. This is where the transformative power of voice agents for e-commerce comes into…
The Future of PPC: Getting More From Google Shopping in the AI Era
Master Google Shopping optimization in the AI era. Practical strategies for product feeds, campaign structure and performance.
Creative AI Techniques: Prompt Engineering, Vibe Coding and Copilot Studio
Master prompt engineering, vibe coding and Copilot Studio. Practical AI techniques to boost creativity and productivity.
What Worked on Amazon and TikTok in 2025: Winning Strategies for Retail Success
Master Amazon and TikTok in 2025. Expert strategies for product optimisation, advertising and conversion across both platforms.
Google AI Mode launches in the UK: What it means for your SEO and website traffic
After what seems like forever, Google’s highly anticipated AI Mode officially launched in the UK on 29th July 2025. This is going to create a major shift in how users interact with Search. As part of Google’s continued investment in AI-driven search experiences, this rollout introduces a more conversational, multimodal interface—one designed to help users…
The Future of Search: AI, Citations and the Evolution Beyond Blue Links
Explore how AI search is transforming SEO. Expert insights on citations, visibility strategies and the future beyond blue links.
Why Digital Upskilling Isn’t Optional Anymore: Closing the Skills Gap
Why digital upskilling is essential for career growth. Explore training pathways, funding options and strategies that work.
The Citation Revolution: How Generative Engine Optimisation is Redefining Digital Authority
In the shadows of the AI revolution, whilst the industry debates whether artificial intelligence will “kill SEO,” a more nuanced transformation is quietly reshaping digital marketing’s fundamental principles. Mathias Ptacek’s pioneering work at Rankscale reveals not just the emergence of Generative Engine Optimisation (GEO), but the birth of an entirely new economy – one where…
How AI is Secretly Rewriting Your Brand Story
Right now, artificial intelligence systems are forming opinions about your business, telling stories about your products, and influencing potential customers—and you have absolutely no control over the narrative they’re spinning. At EPIC25, Dixon Jones, from Waikay, delivered a wake-up call that should worry every marketer relying on traditional SEO strategies. The game has changed….
