Estimated reading time: 9 minutes Table of Contents The Backstory: Three Names in One Week What Can It Actually Do? Real Use Cases How Does It Connect to Everything? Understanding MCP Technical Terms Explained Simply Setup Options: Mac vs PC vs Cloud The Security Warnings: Read This Carefully OpenClaw vs “AI Employees” (Sintra, Manus, etc.)…
Estimated reading time: 10 minutes Table of Contents ChatGPT Enters the Advertising Arena with US Ad Tests Google Gemini Prioritises Robust AI Over Ads The Rise of Agentic Commerce: Opportunities, Risks and Ethical Demands Organic Search Proves Resilient Amidst AI Shifts, Demanding New SEO Approaches TikTok Boosts E-commerce with New AI-Powered Shop Tools and Marketing…
2026 search marketing trends revealed as marketers shift budget to AI strategies. Explore key updates and winning tactics.
How Google’s January 2026 core update reshaped search marketing: 5 key trends, new tools, and the latest search strategies.
Estimated reading time: 9 minutes This week, major developments in AI marketing were announced, with Google and OpenAI leading the charge. The introduction of new protocols and tools signifies a critical shift in how retail and ecommerce brands leverage AI to enhance customer experiences and optimise sales channels. This blog post unpacks the implications of…
Estimated reading time: 11 minutes In this weekly roundup, we track how rapid advances in AI are reshaping search, media buying, ecommerce and influencer marketing. Use this summary to prioritise where to test, what to measure differently, and how to future‑proof your marketing activity as agentic commerce and AI search move from experimental to mainstream….
Estimated reading time: 12 minutes This week in search marketing news, December 2025 has revealed a number of pivotal updates affecting both SEO and PPC strategies. Key highlights include the introduction of the AI Mode button on Google’s homepage, which promises to revolutionise user interactions, and significant enhancements in Google Ads, introducing automation as the…
Google confirms continuous unannounced core search updates, expands AI publisher partnerships, and tests new PPC features.
If you sell products on TikTok Shop in the UK, GMV Max is no longer optional. It is now the only paid advertising solution available for TikTok Shop, which means all brands and advertisers must use it to drive paid sales on the platform. Older campaign types and manual Shop Ads are no longer supported….
Google confirms continuous unannounced core search updates, expands AI publisher partnerships, and tests new PPC features.
