Head of Owned & Earned Media
Brad Longman
SEO for well over a decade; now fronting Anicca’s forward-looking coverage of AI-era search.
About Brad
Brad heads Anicca’s Owned and Earned Media team, covering all things SEO and generative engine optimisation (GEO). An SEO specialist with well over a decade in the discipline, he came up through technical SEO account management and now fronts Anicca’s forward-looking search coverage, including some of the earliest UK analysis of Google’s AI Mode and the agency’s AI-search (GEO) auditing service.
Brad presents Anicca’s annual SEO year-in-review webinars, ran its 2026 session on SEO in a zero-click world, and writes for the agency blog on technical SEO, local SEO and marketplaces. Outside work he is a self-confessed petrol head who appreciates all things cars, bikes and F1. He’s also a keen golfer, but by his own account, the enthusiasm outweighs the talent!
Brad’s Work
The owned and earned side of search, from crawl to AI answer.
Technical SEO
Came up through technical SEO account management; leads the discipline at Anicca.
GEO and AI-search auditing
Fronts the agency’s AI-search (GEO) auditing service and its AI Mode coverage.
Zero-click search strategy
What actually works when the SERP answers before the click.
Local SEO and marketplaces
Writes and advises on local visibility and marketplace expansion.
Content and digital PR leadership
Heads the team spanning SEO, content and digital PR.
Training and education
Delivers Anicca Academy’s SEO and website optimisation bootcamp workshops.
Recent writing
Brad’s coverage of AI-era search on the Anicca blog.
Google AI Mode launches in the UK
Efficiently Expand and Scale on Marketplaces
Free AI and Generative Search (GEO) Audit
2023 SEO Roundup and Tips for 2024
Getting Started with Local SEO
More on Brad’s Anicca author archive.
Webinars
Recent sessions Brad has delivered.
SEO in a Zero-Click World: what’s actually working in 2026
Live Q&A with Anicca’s strategists: ask us anything about digital marketing
State of the SERPs: effective SEO in an era of fewer clicks
SEO in 2025, the year-in-review webinar
Get Started with Ecommerce SEO
Elevate your website SEO: the latest Google updates and their impact
Get your SEO Ready for 2024, the year-in-review webinar
How to do an SEO Audit with little to no budget
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