I was asked to speak at the Second Wednesday Club in Nottingham this week. This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers.
The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a free drink!); they now get over 50 members attending each month. Everyone is there to enjoy the drinks and the great company of other geeks, in the lovely surroundings of the Antenna venue. So I am sure they were all very disappointed when I came along and interrupted their drinks, lol!
Anyway, I managed to distract them for 40 minutes with an update of all the amazing changes that are happening in Google SEO and AdWords.
After weeks of rumour and speculation, Google have finally rolled out their much talked about Penguin 2.0 update. Google Penguin was first rolled out over a year ago, and aimed to tackle ‘link spam’ by penalising sites which had, in Google’s eyes, an ‘unnatural’ link profile. This resulted in a lot of sites, big and…