This article shows you how to import ad spend cost data into Google analytics so that you can compare and measure the ROI of your different marketing campaigns. This includes campaign ad spend from Social Media, Banner Ads, Bing ads, Affiliate advertising and any other paid advertising that isn’t Google. Why do it? Importing your…
We recently hosted a client seminar in which we shared some of the latest tools and tactics for improving your business marketing. Below are the slides taking from our Seminar. Getting Started on Amazon by Holly Kelly Conversational Commerce & Chatbots by Stefan Bercik Understanding the Value of Your Leads…
As E-Commercial 2018 comes to a close, the last of our speakers, Andraž Štalec, CEO at digital marketing agency Red Orbit, shares his expertise on customer retention. With an increasing number of online retailers and a slowing growth of online user population, e-commerce businesses need a shift in focus. The number of returning customers is…
Ross Davies, the founder of Nottingham-based web design agency Strafe Creative, kicked off the afternoon talks at this year’s e-Commercial conference. The talk covered the importance of using purpose-led design when putting together a website. With the average eCommerce conversion rate across sectors currently at 2%, there are plenty of opportunities to increase conversion…
Our guest speaker, John Rowley, Digital Marketing Manager at Thorntons Ferrero, talked about elements to consider when creating an eCommerce customer journey on a large eCommerce site, from brand awareness through to data evaluation. How to Create a High-Quality eCommerce Customer Experience An online customer journey will have many touchpoints, including brand awareness increase through…
Combine Different Data Sources Within a Single Chart Data Studio is Google’s very powerful data visualisation tool which is great for bringing together data from multiple sources and presenting it in a highly visual and accessible way. With the introduction of data blending, it now allows even more flexibility by enabling you to combine multiple…
@danaditomaso who presented at Brighton SEO 2018 recently brought to my attention the very useful benefits of using calculated formulas within Google Data Studio during her talk on ‘The math behind effective reporting. Calculated field formulas within Google Data Studio are a very powerful yet underused feature of Data Studio which can really help with…
Supercharge your website reporting with our super impactful, highly accessible reporting dashboards! Data is at its best when its easily accessible and meaningful, that’s why we have created a unique set of Premium Google Data Studio Dashboards that pulls together the ‘must have’ data metrics from Google Analytics, Search Console and Google AdWords, allowing you to…
E-Commercial 2017’s highly anticipated keynote speech came courtesy of Sabrina Garufi, Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Plane, train, car or bus, followed by the short walk into the building, Sabrina begins with a real world comparison of how we…
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