Most website owners aren’t tracking their websites fully so are unable to understand the true value of the traffic coming into their websites. Here’s our list of basic tracking metrics you should be tracking. How many of these are you tracking? Want to get these in place for 2017? Contact us today to find out…
There’s a new type of spam hitting Google Analytics Accounts over the past few weeks which can be identified in your Google Analytics language report as: Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump! Here is a screen shot taken from the audience overview report: This new bizarre wave…
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
Read the following guide to learn how to set up Facebook conversion tracking to track specific events on your website via Google Tag Manager. NOTE: Since May 2017 Facebook has enabled an auto setup feature for Google Tag Manager. However the manual method below is still recommended as the best option to use. By…
SMX London 2016 was as informative as ever, but with the added impetuous of a year full of announcements and changes in Google to fuel the presentations and expert panel (which I was privileged to be part of). I have provided some of the key takeways from the session I attended, which was the paid…
Google this month rolled out new improvements to the Search Console Report within Google Analytics. The new report allows the ability to display Search Console metrics (i.e your organic search data) alongside Google Analytics metrics in one combined report– giving you a full view of how your site shows up and performs in organic search…
Give your analytics a spring clean tidy using our quick and handy checklist of must have checks for Google Analytics to ensure your account is in tip top condition. #1 Check Your Website Tags Download the Google Tag Assistant plugin (Google Chrome only) to find out what Google tags you have on your website. This…
Anicca Digital and Waltham Forest College joined forces to host the college’s first Digital Marketing Day. The day, aimed at small businesses, consisted of six workshops covering everything from advice on developing an effective website to SEO tips and tools and an introduction to public relations. Lead by Anicca MD, Ann Stanley and the agency’s…
This is a straight forward guide for people wanting to easily track and record outbound link clicks from their website. This could include links to social media sites, external forms, PDF documents or other websites. There are essentially two ways to do this: Manually adding tags to each link you want to track using event…
Improve your Returns from Display Campaigns One of the holy grails in digital marketing is to understand the characteristics of your customers in order to find similar audiences that are more likely to buy your product or service. Once you know the demographics and interests of your target audience, you should be able to pin-point…