Learn more about Google’s latest changes to Google Shopping Ads – or as others may call it Google’s Product Listing Ads (PLA’s) – and check out this latest post from Kustrim which outlines the benefits of creating a product feed.
I was asked to speak at the Second Wednesday Club in Nottingham this week. This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers. The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a…
So you’ve gone through the strenuous process of trying to get people to visit your site; you’ve done your Pay Per Click and your Search Engine Optimisation, but as soon as people come to your site they’re leaving before you know it – why is this? Well the answer lies with the page they land on. A…
The eBusiness Club has provided a program of workshops, breakfast briefings and events to East Midlands businesses since 2001. This has played an important role in educating local businesses in all aspects of online marketing, eCommerce and ICT. Ann Stanley has been a tutor and presenter on the program since the very early days and…
Ann Stanley MD of Anicca Digital successfully pitched to speak at SMX London last this week. The conference is organised by Search Engine Land and was chaired by Chris Sherman. The London event is held annually in May and this is the third time that Ann has spoken at the London event. The event is actually part of an international series with…
Ann Stanley will be at this years SMX London event, and will be contributing to their Paid Search Track with a presentation based on Amazing Paid Search Tactics and Tools. SMX (Search Marketing Expo) is run by Danny Sullivan and Chris Sherman, of Search Engine Land fame, and is one of the most popular conferences…
Our Managing Director Ann Stanley attended a local business networking event at the Mansfield i-centre this morning, where she delivered a presentation to delegates on search marketing and how it can be used by online businesses to maximise their potential – particularly in relation to conversions and ROI.
In her role as MD of Anicca Digital, Ann Stanley is often invited to talk at various industry shows and conferences. Today she has been at the Internet Retailing Expo at the NEC in Birmingham, delivering a presentation on how ecommerce sites can maximise the revenue and ROI (return on investment) from Pay Per Click…
Day One – Aayushi’s Blog When you hear the words ‘Boot Camp’ you think of a gruelling week getting your body into shape. You know your trainer is going to work every muscle in your body and you can bet you’ll be exhausted by the end of it! Anicca’s AdWords Boot Camp isn’t so different, except this time our…
The ad copy is your first point of contact with a prospective customer. With only 95 characters to play with it’s all the more crucial and challenging to write a relevant and compelling ad. We’ve compiled 5 top tips to consider. 1) Jargon doesn’t always deter Marketing communications should intend to build a rapport with the target…