In her role as MD of Anicca Digital, Ann Stanley is often invited to talk at various industry shows and conferences. Today she has been at the Internet Retailing Expo at the NEC in Birmingham, delivering a presentation on how ecommerce sites can maximise the revenue and ROI (return on investment) from Pay Per Click campaigns.
The presentation concentrates first on all of the different elements that are now displayed on Google’s search results page – from ‘traditional’ PPC ads to Shopping results, local listings and new ad extensions. Ann then goes on to explain in more detail how these elements can be utilised by businesses to improve click through rates, conversion rates and ROI.
Here’s the presentation in full:
Visit our Pay Per Click services page for more information on how we can help your ecommerce site – or call our PPC team today on 0116 298 7496