If your PPC campaigns were unsuccessful in terms of expected performance or revenue, not all is lost and these campaigns can still be extremely valuable to your business. Since all PPC campaigns hold vast amounts of information, it’s just a matter of asking the right questions to make the most out of them. 1. Is…
Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why…
The new face of Google AdWords has finally arrived within some accounts at Anicca, well in the form of an Alpha anyway. This means it’s likely that it is in an early stage in the process and Google wants to test the new interface, so this could be subject to change. I’ve dived straight in…
Anicca Digital’s annual E-Commercial 16 conference saw many speakers grace the stage at Leicester’s Marriott Hotel. From Anicca’s own MD Ann Stanley, who gave expert insights on remarketing strategies in Search, Social and Display to James Murray, EMEA Product Marketing Manager for Bing talking about voice and visual search and Philip Shearer, Shopping Lead for Google, who…
James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your location, or the weather…
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
Shortly after Google’s official announcement in May that they would be releasing a new ad format in the form of expanded ads, Bing followed suit (as expected) announcing its support for this feature. Just like in AdWords what this now means is that you get 50% more character space to fill with enticing & useful…
It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as ‘women’s shoes’ or ‘makeup brushes’. These…
Anicca is thrilled to announce that we have been awarded Google Premier Partner status. Google has given us this status across the fields of search, mobile, display and shopping ads. This status is to recognise our high-quality service for our clients across the awarded fields, and our ability to not just deliver excellent results, but…
Segmenting Functionality’s It has long been a pet hate of mine the ever missing feature in Bing that is the ability to segment the data. Well finally Bing has caught up with AdWords on this one. Over the last couple of months we have slowly started to see it creep into our accounts and we…
