This blog delves into the fascinating world of Generative AI and its significant impact on the creative industry. We explore the origins of Generative AI, its recent prominence, and the reasons driving its increasing adoption. As we examine the appeal of Generative AI, we also discuss the inherent limitations and ethical concerns surrounding its…
What’s new in search this February? New techniques for Performance Max optimisation, the arms race for AI-assisted search and 301 redirect insights. During February 2023, these are some of the highlights so far: Performance Max for Lead Generation 301 Redirects Work Best for Close 1:1 Content Matches Publishers Express Concern Regarding AI-Powered Search Google to…
In Anicca Digital’s first webinar of 2023, Ann Stanley (founder and CEO of Anicca) and Martin Broadhurst of Broadhurst Digital, talked about the phenomenal launch of ChatGPT, a new Generative AI chatbot, developed by OpenAI. During the webinar, and their subsequent Podcast, Ann and Martin went into more detail about the benefits, challenges and…
Frustrated with content production bottlenecks for SEO? It’s a common problem, and technologies like ChatGPT can help us to solve that problem. Welcome to the world of scalable AI content production. Common SEO Bottlenecks for Content Production Working in SEO, it’s common to encounter content production bottlenecks. A client comes to you, and it…
In January, Head of Creative and Client Strategy, Thom Shardlow, presented a webinar on how to plan your creative in 2023. Thom covers three key areas to ensure this is implemented successfully: cumulative exposure, audience first, and visual representation. Cumulative Exposure Creative refers to the visual representation of a brand’s service and product. This…
SEO News January 2023 SEO News November 2022 SEO News October 2022 SEO News September 2022 What’s new in search this January? Google release new Cloud Platform AI Tools, SEOs adopt ChatGPT, Shopify release Commerce Components and more. During January 2023, these are some of the highlights so far: New Google Cloud AI Tools for…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
If you have an e-commerce store, product pages are without doubt the most important pages on your website. Not only are they responsible for converting your website’s users into customers, but they can also be a great source of traffic once properly optimised. At Anicca we have worked with e-commerce businesses for over 15…
In September, Anicca’s Head of Client Strategy Thom Shardlow, presented a webinar on how to utilise creatives for the holidays, with ideation and best practices. It’s easy to feel overwhelmed at this time of year, with Christmas approaching, and a number of other events all coming on top of one another; it can easily throw…
SEO News September 2022 SEO News August 2022 SEO News July 2022 SEO News June 2022 Latest search and SEO news from September 2022. Search on Showcase updates from Google, Google Ads issues, Google PID removal features and more. During September 2022, these are the main news items and updates: Search on Showcase: Google Maps…