Last Thursday, members of our agency ‘tech team’ headed down to London for the Digital Elite Day Conference. The Digital Elite Day is an advanced learning conference with two tracks, one for Analytics and CRO experts and one for Search, – if you haven’t been before it’s well worth attending! I spent the day in…
Is the pen mightier than the sword? Then now’s the time to prove it by applying for our Content Marketing Manager vacancy at Anicca Digital. If storytelling is your bag and you can turn a few words into a ballad of our age then this is the position for you. Join our merry band of…
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is essential to SEO, while bringing additional…
With over 22 million live websites built on WordPress[1], it is the most popular CMS available today. With thousands of themes available for free and to buy, it has never been easier to get set up with your very own website. But with millions of websites currently live, almost all niches are saturated and it’s…
Choosing an SEO agency can be a difficult and daunting prospect. With so many agencies out there, how do you know the good from the bad when you’re trying to work out how to choose an SEO agency? SEO is a deeply complex marketing discipline that spans a wide range of skill sets. Finding an agency…
Having undertaken many SEO projects over the last seven years, from small local campaigns to international projects in a variety of niches, we have found that many businesses believe their competitors to one group of companies but when it comes to search, it turns out that it’s a different group of companies entirely. One of…
With 55% of people paying more attention to video compared to any other type of content, many businesses need to play catch up if they want to maximise the opportunities. Samantha Hearn, Content Manager at The Watches Of Switzerland and a specialist in e-commerce digital marketing, offers her advice on creating effective video content. Not…
Performing international SEO for a brand is an exciting concept as you are essentially multiplying the number of opportunities available for driving additional traffic and conversions from each new country. If you are an SEO consultant, experienced or not, this can be a juicy project to undertake as there is always something to learn from…
Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus the real-time nature of networks such as Twitter, no one would blame you for sitting in front of a blank screen, thinking ‘what do I do now?’ Well, help is at hand with our short…
According to Hubspot’s State of Inbound 2018 report, “55% of marketers say blog content creation is their top inbound marketing priority”. With content playing such an imperative role in digital marketing, (check out our top 12 reasons why content marketing is an important part of your marketing mix) there’s a constant challenge for marketers, and…