GDPR has been the marketer’s buzzword over the past few months, but what impact will it have on social media? Unless you’ve been living under a rock, every marketer will know that the new General Data Protection Regulation (GDPR) is fast approaching. It has left many marketers concerned about its potential impact and application. By…
Influencers have become key to brand story-telling. In fact, 2017 was the year that digital influencers overtook celebrities as the most popular choice for brand endorsements for the first time, according to Celebrity Intelligence’s Age of Social Influence report. With Instagram providing quick access to new audiences in our mobile-focused world and an estimated return…
After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed. You’ll no longer have to beg people to…
Facebook wishes to de-clutter people’s new feeds and prioritise the posts from friends and family whilst showing significantly fewer organic posts from commercial organisations. Since Facebook’s big announcement on removing organic posts out of news feeds, this has inevitably caused controversy within the social media world. For businesses who rely on promoting their brand (for…
Social Media provides your business with access to millions of potential customers. However, it also provides customers with easy access to your business. Users now have 24/7 access to their favourite brands on Social Media. Source: www.socialmediatoday.com Social Media puts customer service in the hands of the user, they can contact you free of charge…
What are UTM codes and why should you use them? A UTM code is a simple piece of code that you place at the end of a URL to track where your website traffic is coming from. This piece of code is used by Google Analytics to categorise where the visitor has come from, the…
When we meet a lot of our clients and start talking Facebook advertising they haven’t yet heard of Facebook Business Manager. This handy guide explains a little about the tool and why your business may benefit from it. We have also included step by step instructions of how to create an account for your business….
Following last year’s announcement that Microsoft would acquire LinkedIn, we have had some high expectations here at Anicca on how the news would positively transform the platform. Before April, progress was slow leaving us slightly disappointed but then matched audiences and lead forms opened up within the self-service ad-buying platform, which left us asking… “So…
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company says about their own…