With more advancements than you can shake a selfie stick at, here’s our predictions on which trends will make the difference to your business in 2016. Social commerce With 2016 the year Pinterest and Instagram finally launch their ‘buy’ buttons to UK businesses, one-click social purchasing will firmly move into the spotlight of your paid…
Download my most recent presentation “Whats new in Shopping ads and buy buttons” presented last week at SASCon 2015, where I review a number of PPC advertising options for ecommerce merchants: Google Google Shopping Ads new ad features Google Remarketing Lists for Shopping Ads Google Shoppable Trueview YouTube/video ads Google Buy Button (Google Marketplace of the future)…
Anicca Digital and Waltham Forest College joined forces to host the college’s first Digital Marketing Day. The day, aimed at small businesses, consisted of six workshops covering everything from advice on developing an effective website to SEO tips and tools and an introduction to public relations. Lead by Anicca MD, Ann Stanley and the agency’s…
Ann Stanley was invited to present a workshop at the National Franchise Exhibition at Olympia (March 14th 2015). As many franchise businesses are small local businesses, the focus of the presentation was how to use social media as part of an integrated strategy to get more traffic to your site, to build a community and help your…
Ann Stanley was asked to present a workshop titled An Introduction to Social Media Marketing for Small Businesses at the Birmingham City University Business School. You can download the presentation below.
With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…
Google’s John Mueller announced yesterday afternoon that over the next few days Google were dropping the Authorship profile photo or snippet in the search results. They are also removing the reference to the number of people in your Google+ circles . This article discusses the impact of this for companies and their search engine optimisation (SEO)…
If you work in marketing – whether that’s SEO, PR or something completely different – you’ll have no doubt of heard of Google+ and been told on numerous occasions that you need get on it. After all, there are so many perks! So, you’ve successfully put yourself out there and created a Google+ profile, but…
Need help deciding which social platform to incorporate into your marketing strategy? Help is at hand!
Facebook is now 10 – Anicca presents details of key statistics with an exciting new infographic. Click for full details.