How PPC can be the catalyst for eCommerce Alarm bells may be sounding with the cost-of-living crisis swirling, but, if you are an online retailer digital marketing, and specifically paid media is more important than ever. Through PPC eCommerce initiatives, paired with great products and compelling offers you can capture crucial search and click share…
Debranding is essentially stripping back a brand and making things a lot clearer. In a purely creative sense, it is important to take an ‘audience-first approach’, looking at how we can impact and engage with others at any given level, utilising different and the latest best practices for maximum digital attention. We need to understand…
Remember the time when we used to spend ages curating the perfect Instagram feed, wondering whether this post will fit into our grid aesthetic? Pre-covid, Instagram was selling an aspirational lifestyle with no hint of reality, however a year spent indoors threw a spanner in the works! With people being stuck at home, what did…
1. Spend caps on individual ads Meta allows you to add spend caps to your ad sets, but not to individual ads. Why would this be a useful feature? If you’ve run ads on Meta, you have likely been in a situation where individual ads have not been given any budget and Meta has quite…
SEO News August 2022 SEO News July 2022 SEO News June 2022 SEO News May 2022 Stay on top SEO news this June with Anicca Digital. A new design for Google News, Duck Duck Go in Decline, TikTok as a search engine and more. During June 2022, these were some of the highlights: Google Adds…
Leicester Digital Live (LDL) is Leicestershire’s premier digital marketing conference. Set up and hosted by ourselves, Anicca Digital, we are always looking for ways to support Midlands business and shine the spotlight on all the exciting opportunities in the county. This year’s event held at Winstanley House on the 7th of June was our…
CRM (Customer Relationship Management) is not a new concept. Indeed, it’s been an essential part of human nature since the very first days of trading; all that has changed is the recognition of it as a business discipline and the methods by which it is carried out. Meeting on Zoom, taking notes in OneNote and…
Brand awareness is the first stepping stone and the foundation of all marketing activities. It is critical to increase the recognition of a brand and begins the process of driving performance-related objectives. Without brand awareness activity it becomes harder to prospect and increase your brand share in the market. 3 Factors of Brand Awareness Fosters…
SPOILER – people don’t like advertising! “Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic” This is the quote by Samuel Johnson back from 1759. Even then people were quite…
Leicestershire’s premier digital marketing conference, Leicester Digital Live, is back with a bang this summer, with organiser’s Anicca Digital announcing it will take place, in person, on Tuesday 7th June. It will be held in the city’s Winstanley House venue which offers greater capacity than previous conferences, facilitating two simultaneous speaker events, and is also…