Originally from Russia, Irina Holliday graduated from Novosibirsk College of Electronics as a programmer in 2006 and began her career as a junior PPC consultant in 2007 in Moscow. Irina has worked with a variety of clients of different industries since then and moved around a lot: from Moscow to Montenegro where she kept working in agencies and then changed her role to an in-house PPC specialist before moving to the UK in 2016. Since then, Irina has enjoyed nearly 5 years working in several agencies alongside the best people in the industry.

Even though she’s been in the PPC for a rather scary number of years (14 – goodness gracious!) she still learns something new every day, which is amazing and it never gets boring (until Google rolls out yet another match type change). She is also sharing her knowledge and expertise with young people, helping Prince’s Trust educational programmes.

Outside of work Irina is passionate about sport: running, weightlifting and yoga. Irina has also dabbled in muay thai before the pandemic and still dreams of a fight someday. In the meantime, all she can do is wrestle her Newfoundland puppy called Odin.