When Chat GPT burst onto the scene in November 2022, it’s fair to say that those who may not have considered the impact of Artificial Intelligence (AI) suddenly sat up straight. AI has been around for a while, so why did Chat GPT cause a particular stir? The makers of Chat GPT, OpenAI, trained…
June 2023 was a big month for PPC updates, with many new features and changes announced. Read on to hear about the key changes that will have the biggest impacts (positive or negative) on your accounts. Summary of PPC Updates June 2023 The end of Google Universal Analytics Brand exclusions for Google Performance Max…
Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well…
Introduction In the ever-evolving realm of digital marketing, businesses are constantly seeking new avenues to connect with their target audience. The popularity of believable and trustworthy social media content makes paid partnerships an essential addition to your brand’s strategy. In this blog, we will explore the benefits of paid partnerships on Meta (formerly Facebook)…
Google Marketing Live 2023 took place on Wednesday, 24th May. It brought with it new announcements in the world of PPC. In case you missed any of the top announcements, then continue reading. We delve into all the top features coming to Google Ads, including the new AI-powered solutions. Google Ads, Google Marketing Live: Top…
What’s new in search this May? Search is set to change forever, ambiguous Google advice and a leaked Google memo. During May 2023, these are some of the highlights so far: Traditional Search is Not Permanent Some Users Served Google Search Generative Experience (SGE) Google: Don’t Gamble with SEO Shortcuts Google State that Invalid…
Multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions exist. Google phone call lead tracking is one of the key ways to measure your ads’ performance by tracking phone calls. Google website phone tracking uses Google forwarding numbers to measure the performance of your call extension. When someone visits…
As it is Mental Health awareness week, I wanted to share things we do here at Anicca Digital Ltd. We are so very conscious as an employer that as people work more flexibly either from home or co-working spaces, we have lost some of our daily work structure. Pre Covid we worked almost always…
Rewind 30 years, and the discussion around “traditional PR” vs. “digital PR” didn’t really exist. The function of “PR” or “Public Relations” was for brands to raise awareness by being spoken about in the local press (newspapers), on the radio, or even on television. Although the definition of PR hasn’t changed much in that time,…
What’s new in search this April? New crawl bots and a new search engine from Google. Information revealed regarding Google SpamBrain. During April 2023, these are some of the highlights so far: New Google Crawler for R&D Tasks Search Marketers are Utilising AI More and More Google Working on New Search Engine Google to Remove…
