According to the latest Internet Advertising Bureau UK (IABUK) expenditure report, the UK’s advertising industry continues to grow at an extraordinary rate, with the previous year seeing its largest increase in five years. Despite the backdrop of a receding economy, UK advertising has increased 14.4%, reaching a new high of £4,784 million in 2011 up…
Channel Advisor is a system which basically runs multi-channel ecommerce platforms for you and helps you to tailor your product so that anyone anywhere can find it, and you. This week we’ve asked our ecommerce guru Darren Wynn what he believes the benefits of using Channel Advisor are. Basically, we’ve asked him why Channel Advisor is…
This morning the Anicca Digital office was buzzing with possibility of our sovereign walking down the streets towards Castle View HQ– but no such luck. Her Majesty arrived at 11:45 am, and a couple of the more enthusiastic members of the team were there, waving their metaphoric union jacks. The Queen arrived in Magazine square…
Anicca Digital has recently completed a website development project for our client, Fresh Cargo, which now includes Facebook Open Graph integration for all products. With the likes of Facebook and Pinterest image sharing has never been more popular, and with the full integration of tools like Facebook Open Graph it is great news for our…
Ann Stanley Presented an “integrated Approach to ecommerce marketing” at TFMA 2012 this week (Technology for Marketing and Advertising). Below is a summary of the keypoints included: The ecommerce landscape is more complex and fragmented with many channels to sell on-site and off-site Panda has changed the way ecommerce sites need to be optimised –…
Presented by Ann Stanley yesterday at SES London, ‘Top tips on Integrating your PPC and SEO Strategies’ espouses the efficacy of using your PPC data to inform your SEO strategy with a “Combine and Conquer” approach. Beginning with a look at the initial stages of keyphrase research and identifying your levels of competition, Ann raises…
Why is Quality Score Important? Quality Score is one of the key metrics in AdWords and is used to measure the relevancy of your keyphrases every time there is a search. Quality Score is involved in a number of important processes in your Google pay per click account. 1) Quality Score is used in determining…
Presented last night by our MD Ann Stanley at the Chartered Institute of Marketing in Nottingham, this presentation explores recent changes in the digital marketing industry and discusses how your online strategy needs to evolve in order to stay relevant. With an initial discussion regarding the quality of content, examining how Google Panda introduced a…
Adding to its ever-expanding arsenal of features, Facebook yesterday began implementing a system of verification for high-profile users. The company also recently announced plans to roll out its once controversial Timeline feature for brand pages, a development poised to significantly change the way businesses socially market their products.
Before anyone asks, the EU cookie directive has nothing to do with biscuits or baked products. Coming into force in May 2012, the directive will affect web site owners worldwide. The new law will require all websites to ask their visitors if they can store information about them. In layman’s terms this means that when…