Unfortunately for small local businesses, Google has rolled out yet another update to its ever changing local results pages. Instead of the usual 7-pack of local listings on the first page of local searches, there are only 3 displayed now. In what most people are describing as a push towards more paid ad space on…
What is AdWords Dynamic Search Ads or DSA’s? Dynamic Search Ads or DSAs have been around now since October 2011 and they have allowed businesses to target customers based on web content and user searches. What this effectively meant was that if a user was to make a search, Google would crawl your site and…
Fresh from the CIM’s 9th annual Cambridge Digital Marketing Conference, Anicca MD, Ann Stanley’s Presentation on ‘What’s New in Search Marketing’ is available to download. In this presentation Ann goes through the most important new features available in the digital marketing landscape. She discusses the impending Google algorithm updates and shows you how to not only access, but make…
We are of course talking about the Google Panda. Yes, Google has announced that last weekend it had started a roll out of the latest version of its algorithm; named Google Panda 4.2. Google Panda first hit the web in February 2011 and targets poor quality sites to stop them appearing high up in the…
It’s no lie, the Apple iPhone is simply a must have for most people these days. You can’t leave your house without it, walk down the street without seeing somebody using one for a selfie or using it to find a shop in town. So are you making the most of all these iPhone users?…
Do you ever sit and wonder what your SEO Consultant is going on about? As many of you will know, sometimes speaking with an SEO consultant or online marketer can feel like talking to someone in a different language. In this blog post we have created a small glossary with some of the more common…
What is Penguin and when will we see the next Penguin Update? Gary Illyes is a key member of Google’s Webmaster Trends Analyst team. Reportedly the Google employee stated that the next Google Penguin algorithm update won’t be available for some time yet, with no release dates announced. No real indication of when the update…
On Sunday the 5th July one of our team members, Jess Harvey, took part in the Race for Life in Leicester at Victoria Park. She ran 5K and has so far raised an amazing £127.90 for the cause. The Race for Life is Cancer Research UK’s women only event that raises money for all 200…
This article includes a combination of some of the best content marketing videos on YouTube. The range of videos includes introductions to content marketing for newcomers, recommendations for company blog content, strategies for finding content ideas and finally opinions from experts in the field of recent content marketing they have found memorable. These are all…
Is PR the new link building? Companies are constantly developing new methods and strategies to draw more attention to their business. With companies such as Google stating that link building can harm your business, PR enlightens us with new methods to promote business. Emerging PR methods Link building is still active, but PR has begun…
