Fighting Back Against the Panda 4.1 Update
The new Panda 4.1 algorithm update from Google could make or break your website. Learn what to expect and how to counteract a potential hit right here.
FAQ’s About Penguin 3.0 Algorithm Update
Update July 2015: Penguin update from Google. Since this blog post was written Google has made a statement about the next Penguin update. Get all the information on this latest update on our new blog post. These days, no one wants to p-p-pick up a penguin – not an online penguin anyway! The Penguin 3:0…
- - Tips, Hints & Guides - | Ecommerce Marketing | Paid Media & PPC | SEO & Content | Social Media (organic and paid)
Increasing eCommerce sales over the Christmas and the Holiday season – download our free guide
With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…
How To Become A Google Certified Shop
Google Certified Shops (also known as Google Trusted Stores) is a scheme that is meant to reassure shoppers of a retailer’s customer service standards. It is effectively an ‘e-commerce certification program’ that indicates to online shoppers helpful shopping information regarding the service process for that specific retailer – this includes things such as number of…
Ecommerce Expo – Search Engine marketing for E-commerce Website – What’s new in SEO and AdWords in 2014
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…
Using our Weekly Optimisation AdWords Checklist to Improve Performance
Ann Stanley carried out a practical workshop with over 60 international delegates at SEM Days in Bucharest on the 25th September. Ann showed the delegates how to use our own weekly optimisation checklist to improve the performance of your AdWords account.
SEM Days Romania – Keynote on Marketing Automation by Ann Stanley
SEM Days is Eastern Europe’s leading digital and search marketing conference, taking place in the wonderful and historic city of Bucharest between 24-25th September 2014. This year Ann Stanley (MD of Anicca Digital) was invited to present the keynote. Instead of presenting on the recent updates in AdWords or SEO, Ann has chosen to speak on how email…
Google AdWords: How To Get Value For Money?
To some, Google AdWords offers a great opportunity to get their brand and products out to potential customers. Most do so at an affordable margin. However some seem to struggle; the ‘Cost-Per-Clicks’ (CPCs) are too high, the overall costs of AdWords are too high and there just is not enough sales or revenue being generated….
Get Your Site In Order Before the New Penguin 3:0 Update Strikes
Prepare your website for the impending 3:0 Penguin Algorithm update and follow our useful advice which explains everything you need to know.
How to manage your PPC campaigns and avoid the top 10 mistakes
This article explains how to manage your pay per click campaign in order to avoid common PPC mistakes. 1) Having all your PPC keyphrases in one ad group and/or campaign 2) Bidding on generic keyphrases or only using broad match 3) Poor PPC bid management – setting your maximum cost per click too high or…
