10 ways to cut AdWords Cost and Boost Results Ideas for cutting costs can be hard to come by. It can sometimes be difficult to delve into the data and find ways to cut spend from your account. Below are several ideas and ways of thinking which may help you optimise your account, reduce costs and increase…
On the 1st July 2014 we split the web side of Anicca Digital into a new company called Web Juice. That will be based 200 yards from the Anicca HQ on King Street in Leicester. Who Will Run The Company Alex Fowler (Co-founder and IT Director) and James Murphy (head of web development) will own…
Google’s John Mueller announced yesterday afternoon that over the next few days Google were dropping the Authorship profile photo or snippet in the search results. They are also removing the reference to the number of people in your Google+ circles . This article discusses the impact of this for companies and their search engine optimisation (SEO)…
Presenting recently at the prestigious PPC Masters conference in Hamburg (22 May 2014), Ann Stanley discusses PPC Best Practices in an Enhanced Campaign World. Ann’s presentation gives key advice on getting your campaign seen by the right clients at the right time is essential for all businesses, especially when pay per click is one of…
Since the EU passed the new Consumer Rights Directive (CRD) in October 2011, many online retailers have prepared themselves for the changes which are set to come into force on the 14th June 2014. The new regulations where introduced with the sole aim of simplifying consumer rights – specifically those relating to buying and selling….
Drum roll please! Our very own MD, Ann Stanley, has been shortlisted as one of the top 100 experts in search by Drum Magazine. The poll features some of the biggest names and brands in the UK, including Debenhams, Adobe, Microsoft, Google and Lastminute.com – and has been created with the sole aim of finding…
Search engine giant, Google, have recently announced two updates this week – the Panda 4.0 update and the Payday Loan 2.0. So, what exactly does this mean for businesses? Should you be worried? Well, lets find out shall we. To begin, we’ll explain what the Panda 4.0 update is, what websites should be worried,…
Have you been living in a cave? No? Well then, you’ll have definitely heard of the SMX conference which took place on the 13th-14th May 2014. And while you probably didn’t get a chance to attend one of the hottest marketing conferences of the year, luckily we at Anicca did – so here are the…
What is Structured Data? Structured Data is the umbrella term that covers different types of mark up within your websites code that defines the type of data on your pages. Implementing structured data is often a job for your developers as it can be technically challenging but there are numerous benefits from incorporating this into…
This is a straight forward guide for people wanting to easily track and record outbound link clicks from their website. This could include links to social media sites, external forms, PDF documents or other websites. There are essentially two ways to do this: Manually adding tags to each link you want to track using event…
