As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy During the COVID-19 Outbreak. And since…
If you have been managing search advertising for a while, it can become difficult to keep coming up with original ideas for advert text, especially ideas that nicely fit to varying ad formats and character limits that are in place on the different platforms. Also regular ad testing is an important aspect of any successful…
We’re officially in the “Google Ads” era and Google have been quick to roll out the changes to the AdWords platform, and now search ads are getting a revamp too. Google is now allowing users to add a third headline and a second description. Not only are you allowed a second description, but the character…
When Google launched AdWords some 18 years ago, no one could have predicted that this would turn a small tech startup into one of the most valuable and influential companies in the world, that Google is today. Mobile phones were not yet “smart” back then and AdWords was a platform for serving text ads on…
Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however, their potential is often overlooked. Competitive metrics can…
Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers. The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines such as Google have simplified their offered advertising methods…
Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why…
In the Digital Marketing world, 2016 was the year of the mobile. Last year, 71% of UK adults used a mobile or smartphone to access the internet, compared to a mere 40% on desktop (Information-Age.com). Whether you like it or not, 2017 still belongs to the era of the smartphone, and it doesn’t look like…
In the forever changing world of Google AdWords it is hard to keep up with all the new features and changes that are happening on a monthly, sometimes even daily basis – But don’t worry we’ve got your back. One of the latest arrivals in Google Beta is what is being referred to as both ‘Table…
Ann Stanley was asked by to present a webinar on Google Shopping ads for SEMrush – a leading provider of competitive intelligence tools for search and display marketing. You can link through to the video of the hour long seminar on the 7th May 2015, or download the presentation from Slideshare. The presentation included practical…