Anicca Directors Form New Web Development Company

On the 1st July 2014 we split the web side of Anicca Digital into a new company called Web Juice. That will be based 200 yards from the Anicca HQ on King Street in Leicester.

Who Will Run The Company

Alex Fowler (Co-founder and IT Director) and James Murphy (head of web development) will own and run the new web company; leaving Ann Stanley to run Anicca Digital as a dedicated search agency. Ann and Alex will both retain a small interest in each other’s company.

What This Mean’s for Existing Clients

Anicca will still provide the marketing and client services with Web Juice delivering web projects. All existing (and new clients) will still liaise directly with Anicca’ client service team. If you already have a support contract with us then you will be able to request support via the new WebJuice support centre or by calling our office.
Web Juice will continue to provide Anicca’s own technical support and also assist in the other technical aspects of PPC and SEO – such as product feeds and AdWords Scripts.

What Anicca Have to Say…

Ann said:

“Alex and I have worked together for nearly 10 years and we thought the time was right to create a new business (Web Juice), so we could both focus on our core areas, but still help each other with marketing or technical support.

Surprisingly, we have been building websites since 2004 and we have always generated a quarter of our business from the web team; however everyone knows Anicca as a search agency and not for web development.

The two sides of the business have always complemented each other but they are very different. So we believe that having 2 dedicated sister companies we have got the best of both worlds!

I wish Alex, James and their new techie team loads of luck and Anicca will do all it can to help them grow Web Juice and be the success they deserve.”

James Said:

“In order to allow Anicca to evolve as a search marketing agency it felt essential to split the company, with the web side taking on a more supportive and advisory role to Anicca’s focus on search engine marketing.

Web Juice will be working on a variety of different services including our specialities integration and data manipulation, Technical SEO site audits and consultancy as well as working on a variety of in house projects to be announced.”

As part of the launch of Web Juice we are offering 15% discount on any new projects undertaken before the end of August. There are also grants around which you might be eligible for.
Please contact Ann at [email protected] if you have any idea for a web project or if want to get your website upgraded so it is mobile responsive?


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