This article outlines some of the factors that influence the effectiveness of your AdWords pay per click account and the main opportunities to reduce your cost per acquisition (CPA) – in order to make typical savings of 20-50%. This article covers: 1) Correct set-up of your account 2) Networks, devices and geo-targeting 3) Conversion tracking…
Before modified broad match… For advertisers using Google Adwords in the past the three keyword match types that were used in their campaign ad groups were broad, phrase and exact. With many advertisers being reluctant to use the broad match type for their keywords because of the irrelevant search queries that their advert was displaying…
Ever wondered if a keyword in your account with no conversions has actually helped lead to one? Well Google have rolled out the Adwords Search Funnels Report so you can see just that! The report allows you to see what keywords led to a searcher to first click in their journey towards a conversion. This…
In this interview with Declan Curry, Ann Stanley talks about pay-per-click (PPC) advertising and using search marketing to drive visitors to a website. Ann highlights the importance of considering conversion rates, budgets and other factors before running a PPC campaign. Watch the full interview here: Intrigued by the prospect of increasing your click-to-sale conversion…
