Running PPC campaigns in your local market is a complex procedure. Running PPC campaigns in multiple international markets is even more complex and requires more resource for your in-house team or agency. This blog post will explain some of the best practices and tips from the Anicca team when considering launching PPC campaigns worldwide. Get…
Earlier today Google announced the details of an interface update to the location targeting tools offered as part of their Adwords service. In a bid to improve the effectiveness and precision of geographical targeting in Adwords campaigns, the service has been connected with Google Maps and a number of other improvements have been implemented, with…
Anicca Digital has just launched a new PPC management service aimed at small businesses that need more traffic and sales, but have a limited budget of £250 – £750 per month. “Pay Per Click – Petite” is an all-inclusive PPC package, which is scaled down to match the needs of smaller or local companies; to…
For everyone that missed the brilliant SMX conference in London this week, here are the top tips from the session on” Google AdWords Ad Extension and other new ad features”. The Panel consisted of: Christine Churchill, President KeyRelevance – session moderator Ann Stanley, MD Anicca Digital – an overview of the 4 types of ad…
Along with its much publicised Instant Search roll-out late last year, Google also introduced the nifty Instant Preview feature which allows searchers to take a sneak-peek at a web page before deciding whether to visit or not. This has helped searchers weed out some of the less than useful sites appearing in the search results…
This article outlines some of the factors that influence the effectiveness of your AdWords pay per click account and the main opportunities to reduce your cost per acquisition (CPA) – in order to make typical savings of 20-50%. This article covers: 1) Correct set-up of your account 2) Networks, devices and geo-targeting 3) Conversion tracking…
Before modified broad match… For advertisers using Google Adwords in the past the three keyword match types that were used in their campaign ad groups were broad, phrase and exact. With many advertisers being reluctant to use the broad match type for their keywords because of the irrelevant search queries that their advert was displaying…
Ever wondered if a keyword in your account with no conversions has actually helped lead to one? Well Google have rolled out the Adwords Search Funnels Report so you can see just that! The report allows you to see what keywords led to a searcher to first click in their journey towards a conversion. This…
In this interview with Declan Curry, Ann Stanley talks about pay-per-click (PPC) advertising and using search marketing to drive visitors to a website. Ann highlights the importance of considering conversion rates, budgets and other factors before running a PPC campaign. Watch the full interview here: Intrigued by the prospect of increasing your click-to-sale conversion…
