Google has been beta testing a new version of Search Console for a little while, Google granted a sample of users access to the new beta version. The exciting news is that Google has now enabled access to this beta version to all Search Console users, so we can give you a sneak preview of what…
Introduction Whether you are launching a brand-new website or migrating to another platform (and/or domain), these projects can end up very stressful and often ridden with mistakes. As a result, you may have to resolve these issues either just before site launch, causing delays, or after site launch. However, like any big complicated project, if…
Many people today do not realise the basics of technical SEO are not as complex as you may think and in most cases, you may not need a developer. Whilst some people believe ‘technical SEO is just makeup’ and an attempt to make your site pretty for Google, it’s much more beneficial and is integral…
According to Google, over 50% of all desktop pages loaded on the internet are HTTPS pages and is continuing to grow. HTTPS stands for Hypertext Transfer Protocol Secure. You’ll notice that if you visit a website, HTTPS pages are identified by the secure symbol next to the URL. These pages are secure and are safe…
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog. Initially launched in 2012 the Penguin Algorithm targets poor quality and spammy link tactics. It’s been nearly 2 years since the last Penguin update, so many websites hit by the previous…
On Wednesday Google announced a new feature via their Webmaster Central Blog. They are now introducing ‘Reviews from the Web’ to the knowledge panels for businesses when you perform a Google search. This allows businesses to display reviews from 3rd party sites such as Facebook and many others providing you are using the correct type…
If you log in to your search console account today and visit the search analytics section, you will notice that Google has quietly released a new feature called ‘Compare Queries’. What this means is you can enter the queries you want to see impressions, visits, position or click through rate for and compare them against…
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a lot more information about the content on…
If you want to determine how effective/valuable each URL is on your website in terms of SEO authority, quality of content and conversion opportunity, this guide can help you gather the data you need, which can act as a nice supporting document for an overall content audit document. In this guide I specifically look at how to map Analytics…