GDPR has been the marketer’s buzzword over the past few months, but what impact will it have on social media? Unless you’ve been living under a rock, every marketer will know that the new General Data Protection Regulation (GDPR) is fast approaching. It has left many marketers concerned about its potential impact and application. By…
The wait is over for Anicca Digital, a leading digital marketing agency based in Leicester. In the last year, Anicca has invested £500,000 into purchasing and refurbishing a former pub in Frog Island, Leicester. The building, at 1 Abbey Gate overlooking the River Soar, has been transformed into state-of-the art offices to house its 26…
Influencers have become key to brand story-telling. In fact, 2017 was the year that digital influencers overtook celebrities as the most popular choice for brand endorsements for the first time, according to Celebrity Intelligence’s Age of Social Influence report. With Instagram providing quick access to new audiences in our mobile-focused world and an estimated return…
In an AdWords ad, have you ever noticed the postcode at the end of the headline? This method dramatically increases conversions, do you want to learn how to do this? Here’s an easy five-step guide on how to show your target audience’s postcode or city within the ad targeted to them, this technique ensures that…
Once upon a time, TV advertising was reserved to those with massive marketing budgets who could afford a slot on prime-time TV. In the past few years, Sky has revolutionised TV advertising through their AdSmart scheme and TV advertising is now open to the masses including SMEs. This March, I had the pleasure of attending…
Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers. The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines such as Google have simplified their offered advertising methods…
93% of all online experiences start with search engines. If you haven’t optimised your website, you will struggle to rank in search results. So, the big question is, how do you improve your positions and click-through rate from search results pages? 1. Choose Relevant Keyphrases Before you can begin to optimise your website you first…
Why Is Content Marketing Important? Content marketing is important as it instils confidence in the brand by demonstrating expertise, authoritativeness and trustworthiness and better satisfying users search needs. This, in turn, drives increased conversions and content marketing is also a core component of link earning strategies. As a fast-growing and highly effective marketing channel, businesses…
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind…
Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the mobile version of pages for indexing and…