With 20 years’ experience in marketing, Anicca Digital’s very own Ann Stanley discusses the State of Digital Marketing in 2019. What happens after you search in Google? The percentage of people clicking on sites is dropping dramatically – 50% now don’t click on anything. This is because Google is trying to keep you on…
“Search is the most genuine expression of people’s thoughts that you’ll find” – Thom Arkestaal Jason Miller, Head of Brand Marketing at Microsoft, gives his ideas on how we can use our creativity to come up with campaigns that are innovative and unique. Creativity as a differentiator Jason asks, “Are we a slave to keywords…
Callum McKeefery of Reviews.io discusses how to use existing customers to support business growth. As one of the leading global review platforms, Reviews.io brings businesses and customers closer together, through the power of online feedback. Its platform is utilised by big brands like Sports Direct and The Carphone Warehouse, as well as 3,800 other brands…
The rel=nofollow tag has always been a hot topic in the SEO industry and this week is no different, Google has put it back in the spotlight with the announcement that they will be treating rel=”nofollow” links differently moving forward. The news comes as part of an announcement about two new link attributes that they…
Google is currently testing a new feature that allows you to manage your campaign budget by setting a maximum monthly budget as opposed to just the regular option of using a daily budget. Upon selecting ‘month’ budget, Google will automatically multiply your set daily budget by 30.4 to give you a new monthly budget figure….
When it comes to SEO, most of us will agree that earning backlinks can be one of the most challenging tasks to take on. If you look at any ‘Google Ranking Factor’ studies conducted, then you will almost always see that ‘Link Signals’ are still the number one ranking factor. Link building is not as…
Anicca Digital has strengthened its social media and content offers over the summer months by recruiting two new team members. Chris Dowse joined the company as Head of Social Media and Jess Goodridge joined as Content Marketing Manager. Both are from Nottingham. Chris Dowse joins Anicca from Center Parcs where he worked in campaigns for five…
You have some company news and you’re keen to share it, but how do you know if it’s worth sharing beyond your owned media channels? News that may make a good blog post or interesting tweet isn’t necessarily going to interest a wider audience. A journalist’s job is to create content that is relevant to…
*This position has now been filled.* Anicca Digital is an award-winning digital marketing agency, based in the heart of Leicester. We are currently recruiting for the new position of “New Business Development and Client Account Director”. The successful candidate would work with the rest of the new business and client development team and play a…
What is Social Shopping? Social shopping is an ecommerce method which is the meeting point of social media and commerce. It is an essential strategy used on any social network or platform to promote products effectively at the sales phase of the customer journey. With many behavioural statistics supporting the fact that buying habits have…
