Google Marketing Live 2023 took place on Wednesday, 24th May. It brought with it new announcements in the world of PPC. In case you missed any of the top announcements, then continue reading. We delve into all the top features coming to Google Ads, including the new AI-powered solutions. Google Ads, Google Marketing Live: Top…
What’s new in search this May? Search is set to change forever, ambiguous Google advice and a leaked Google memo. During May 2023, these are some of the highlights so far: Traditional Search is Not Permanent Some Users Served Google Search Generative Experience (SGE) Google: Don’t Gamble with SEO Shortcuts Google State that Invalid…
Multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions exist. Google phone call lead tracking is one of the key ways to measure your ads’ performance by tracking phone calls. Google website phone tracking uses Google forwarding numbers to measure the performance of your call extension. When someone visits…
As it is Mental Health awareness week, I wanted to share things we do here at Anicca Digital Ltd. We are so very conscious as an employer that as people work more flexibly either from home or co-working spaces, we have lost some of our daily work structure. Pre Covid we worked almost always…
Rewind 30 years, and the discussion around “traditional PR” vs. “digital PR” didn’t really exist. The function of “PR” or “Public Relations” was for brands to raise awareness by being spoken about in the local press (newspapers), on the radio, or even on television. Although the definition of PR hasn’t changed much in that time,…
What’s new in search this April? New crawl bots and a new search engine from Google. Information revealed regarding Google SpamBrain. During April 2023, these are some of the highlights so far: New Google Crawler for R&D Tasks Search Marketers are Utilising AI More and More Google Working on New Search Engine Google to Remove…
Google cut the link between GA4 and Google Optimize. GA4 gains regex event creation and home dash features, whilst Google remove many attribution models. During April 2023, these are some of the highlights so far: Google Removes GA4 / Google Optimize Integration Mobile Apps & Web Analytics Market to Grow from $9.4 Billion to $20.2…
Welcome back, this month at Anicca I’m bringing you the latest PPC updates from April 2023. I am here to keep you up-to-date and ahead of the curve in all things Google Ads. PPC Updates – Google Ads Google is retiring 4 attribution models Custom columns released for manager accounts Asset group reporting in Google…
We are very proud to announce that we won four awards at last month’s UK Paid Media awards, including the UK Large Paid Media Agency, and 3 other categories (Best Use of Retail, Shopping and Attribution), for the work with our client books2door.com. This award entry demonstrated how Emil Ougendal Bolstad and Ed Truman (Strategists…
BeReal is launching ‘RealPeople’ in the UK In a recent announcement, BeReal explained that this new feature will be a curated timeline of the most interesting people from top athletes, artists, activists and everything in between”. This announcement closely follows another recent app update, ‘bonus bereal’ where you get 2 additional ‘BeReals’ in a day when you…