Improve your Returns from Display Campaigns One of the holy grails in digital marketing is to understand the characteristics of your customers in order to find similar audiences that are more likely to buy your product or service. Once you know the demographics and interests of your target audience, you should be able to pin-point…
Google Webmaster Tools allows you to check the indexing of your website, check for links to the website and find any broken links. It also allows you to see what keyword searches on Google showed your website as an organic link – this is useful information when it comes to Search Engine Optimisation (SEO). If…
Google has just recently announced the introduction of a local feature for Product Listing Ads (PLA) campaigns. Conventional PLAs usually go straight to product page, but now there will be a new option where consumers can check if a local store has the product in stock. When someone clicks on the ‘In stock nearby’ they…
If you work in marketing – whether that’s SEO, PR or something completely different – you’ll have no doubt of heard of Google+ and been told on numerous occasions that you need get on it. After all, there are so many perks! So, you’ve successfully put yourself out there and created a Google+ profile, but…
Need help deciding which social platform to incorporate into your marketing strategy? Help is at hand!
Google goes after rich snippet spammers with it’s latest manual penalty.
How can Valentines Day impact local search traffic? We explore the spending habits of lovebirds in the UK in the latest infographic from Anicca Digital.
Facebook is now 10 – Anicca presents details of key statistics with an exciting new infographic. Click for full details.
With the ongoing success of the Anicca PPC training courses, we decided to run our first ever SEO bootcamp last month here at Anicca HQ. In total eight delegates came to our office in the centre of Leicester and spent the week learning more about SEO and putting what they had learned into practice during…
A comprehensive guide which explains what local SEO is, why it’s so important and how you can do it. Click here for the free download.