Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
Welcome back, this month at Anicca I’m bringing you the latest Google Ads updates from March 2023. I am here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google has rolled out business names, favicons and sponsored labels on desktop devices Simplified…
Hi, I’m Rachel, a Paid Social Account Director at Anicca Digital. I’ve put together the most recent social media updates for March 2023! Overview • Facebook is testing a new feature called Meta Verified • LinkedIn launch a ‘star’ feature in your messages • Instagram has launched ‘Quiet mode.’ • Instagram is pushing ‘memories.’…
What’s new in search this March? More comments from Google on Bard AI, core algorithm updates and upgrades for Search Console. During March 2023, these are some of the highlights so far: Clicks and Impressions Data in Search Console for Products Whitespark Surveys 2023 Local Search Ranking Factors Bard Won’t Often Link to Information…
This blog delves into the fascinating world of Generative AI and its significant impact on the creative industry. We explore the origins of Generative AI, its recent prominence, and the reasons driving its increasing adoption. As we examine the appeal of Generative AI, we also discuss the inherent limitations and ethical concerns surrounding its…
In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…
With the announcement that Google will be retiring Universal Analytics in July 2023, now is the time to upgrade to Google Analytics 4! Google Analytics 4 (GA4) is the next generation of Google Analytics, packed full of new benefits and features including powerful new reporting features, improved cross-device tracking capabilities and enhanced visualisations and custom…
I am here to help you shift your mindset on PPC automation and AI. Firstly, to help you understand the role automation and AI play in PPC currently and secondly, to help you to start thinking of automation and AI as collaborators to your role rather than competitors. Finally, I share some tips on…
What’s new in search this February? New techniques for Performance Max optimisation, the arms race for AI-assisted search and 301 redirect insights. During February 2023, these are some of the highlights so far: Performance Max for Lead Generation 301 Redirects Work Best for Close 1:1 Content Matches Publishers Express Concern Regarding AI-Powered Search Google to…
Welcome back, this month at Anicca we are brining you the latest PPC updates from January and February 2023. We are here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google applies updates to auto apply recommendation for removing redundant keywords Google Ads…