As part of their new monthly search quality blog series designed to detail recent algorithm updates, Google has elucidated a number of intriguing changes, the most pressing of which will target parked domains and identify the true sources of original content. One of ten updates, the introduction of a new “parked domain classifier” will serve…
Writing effective PPC ad copy is one of the most important things you can do as part of a PPC campaign. It is important to ensure you have the best possible ad so that users are enticed to click on your ad rather than your competitors. To help write effective and appealing ad copy we…
What’s New This Week? This week Facebook are revamping their Insights tool for business pages hopefully increasing its value to the marketing world. Facebook is planning to introduce these new metrics in the coming weeks, and on December 15th, the old version of Facebook Insights will be removed from the site. Important Metrics While we’ve…
It may be a simple wordplay but WordAds is a clever move by WordPress. WordPress announced their partnership with Federated Media back in October this year, and it was no small partnership with the deal announcing the agreement to provide Federated Media, the advertising rights to all of WordPress.com inventory (so…
A social network presence for your company is increasingly becoming a vital tool in your marketing mix. A lot of organisations are cracking audiences via Twitter and Facebook but don’t forget you can target professionals with a company page on LinkedIn too. Anicca Digital can help you set-up, run and manage social…
Following on from our earlier post on How To Set-Up Your First Business Website, we thought it might be a good idea to share a few useful tips on how to build links to your new website once it is built. Link building is perhaps the most important factor when it comes to both promoting…
With increased competition in the search engines, Search Engine Optimisation (SEO) has become an integral and ongoing part of any Companies or Organisation online marketing strategy. Achieving that first page listing is a great achievement but when you get there, it’s time to start thinking about how to encourage searchers to click through to your…
If you’re starting a new business then a website is an essential tool for attracting customers and gaining credibility. Creating a business website can be daunting but we’ve prepared ten top tips to get you started. Anicca’s Managing Director, Ann Stanley, will be giving a presentation on how to set-up your first business website to…
With Google’s Social Networking efforts broadening, here at Anicca Digital we knew it was only a matter of time before Google integrated their own brand of social marketing into their advertising programs. Does this new Google+1 annotation give greater depths and dimensions to your advertising efforts, or create a cluttered approach that blurs the lines…
Google have launched their online music store across the US, now allowing devices running Android software to stream, buy and store MP3 files. The library has been provided with 13 million songs by music industry heavy weights, EMI, Sony Music Entertainment, Universal and 23 independent labels. Interestingly Warner Music Group have decided not to take…
