There are loads of social media analytics packages out there at the moment – all of which can be used to track how effective your social media campaigns are (in terms of retweets, follows etc…). While these packages all offer varying degrees of functionality and different tools/tracking criteria, they do all tend to have one…
Facebook launched their ‘Deals’ feature in the UK yesterday – a feature which looks set to change the way local businesses use the internet. Facebook Deals will allow users who access Facebook via their mobile phones to check in to their location and view local businesses near to them. Local businesses can then offer deals…
Ann Stanley of Leicester web design and online marketing agency Anicca Digital presented an introduction on “Developing a Website” to students of DMU as part of a project for the De Montfort Innovation Centre.
Google Places has come a long way since we last wrote a Google Places blog post. With the local/mobile search market continuing to grow, it is clear Google is positioning its Places function to be the premier local/mobile search service. Just do a simple location-based search and see how dominant the Place page results are!…
Having a blog on your site is a great way to keep it updated with regular, unique and interesting content. As well as search engines loving a well maintained and active site, your blog can also be used to increase the range of keywords you are targeting, improve your social media activity and attract those…
All Hail the Touchscreen!! Walk into a high street computer shop these days, turn to the desktop PCs, and you’re likely to find yourself confronted by something new. Yes, it’s the all-in-one touchscreen PC. A desktop that only needs one unit, which does not need a mouse or keyboard (although you are, of course, welcome…
If you’re a business owner and have a website, or if you rely on your website for your business, then improving its visibility in search engines should be of vital importance to you. One way of doing this is to ensure that all of your site traffic is going to one place. While this may…
Earlier on in this blog we have already talked about different ways of using Facebook for ecommerce, but what about its potential for use simply as a tool for interacting with your target market? According to Facebook itself then it has over 500 million active users, 50% of whom log on in any given day….
As a part of an ongoing project at De Montfort Innovation Centre Leicester, Ann Stanley from Leicester web design and online marketing agency Anicca Digital presented an introduction on “How to use Google Analytics to improve the conversions and performance of your website”. You can download this and all the previous presentations by clicking below:
Ann Stanley from Leicester web design and online marketing agency Anicca Digital, was asked to present an Introduction to search engine optimisation to the Leicester branch of the CIM (Chartered Institute of Marketing) on Tuesday 28th October. In addition Gillain Hegg presented a talk on copywriting for the web. To download Ann Stanley’s presentation click…
