New Google Ads Premier Partner Certification rolled out in Febuary 2022
There are thousands of Google Ads agencies in the UK that display the Google Partner accredition badge. Of these around 400 were eligible for Google Ads Premier Partner Accreditation – which required agencies to have a certain number of qualified staff, an ad spend of more than $10k per quarter and a well run account (as detemrined by an account optimisation score in excess of 70%).
Anicca Digital were amongst the first agencies to hold this accreditation back in 2010. However, the accreditation system was not working well for clients or agencies. This is because is no longer served it’s orginal purpose of being able to distinguish agencies by the qaultiy of their work and ability to grow their clients’ accounts.
Anicca Digital is the only agency in Leicestershire to retain their Premier Partner Accreditation
In February 2022, Google updated the criteria and reissued badges, so agencies waited nervously to see if they were in the top 3% of partners in their country that would be awarded the coveted and new Premier Partner badge. If you do a search in Google or look on LinkedIn, you will see many agencies (including Anicca Digital) proudly announced they had retained their Premier Partner Status.
New Directory of Google Partners published in March 2022
In the last week of March, Google published a new directory of all their Google Ads Partners around the world:
- 22 978 – Partner agencies around the World
- 1,809 – Partner agencies in the UK
- 2,385 – Premier Partners around the World
- 140 – Premier Partners in the UK
The Anicca team are very proud to be in the top 140 UK Google ads agencies in the UK, and we were curious to see which other agencies had retained their Premier Partnership accreditation, and where they were located.
So, we analysed the data in the directory and produced a map of these agencies (data from 24th March).
Please use this map to find the nearest Google Ads Premier Partner near you!
Map of UK Google Premier Partner Agencies (24th March 2022)
We are expecting thedirectory to change regulary as other agnecies try and regain their accredtiation, so we will keep the map updated at the end of each month.