Data-driven Digital Marketing Attribution Services

Data-driven digital marketing attribution services for advanced marketers requiring deeper insights

Home → Analytics → Marketing Attribution

Track customer journeys with bespoke data-driven marketing attribution services

We offer analytics solutions for companies requiring deeper insights into the full customer journey. This digital marketing attribution service allows you to use insightful marketing attribution models including social media such as Facebook attribution, as well as site insights like last click attribution.

All of this data-driven attribution is informed by the latest Google Analytics updates to ensure your attribution model fits seamlessly into office systems and third-party databases such as Google, Facebook, and Salesforce. Make the change today and discover new ways to understand complex user journeys, as well as the value of each keyword, campaign and touchpoint.

Accurate marketing analytics and attribution services

First Party Data

In a time where protection of personal data is becoming ever more critical and where browser cookies are less reliable to use, many businesses are moving their analytics in house. Our unique digital marketing attribution services give you data-driven insight through your own servers before being sent to any third party. Ringside data stores no personally identifiable information, keeping Ringside on the right side of privacy regulations.

Connect Multiple Data Sources

Our digital marketing attribution adds context to your analytics by plugging into data from your MarTech platforms, call centre or CRM. Cost, campaign, order performance and any other data source that helps add relevancy – all connected, collected and pulled into the Ringside customer journey schema. Our data-driven attribution connects all data sources so that you have a complete picture of your marketing.

Prediction & Forecasting

We use AI to analyse data and recognise trends early. This foresight allows us to highlight outliers and quickly identify potential issues or areas to drive traffic. This data-driven attribution service allows you to optimise your marketing with 80%+ accuracy.

Full digital marketing campaign attribution & ROI

Conversions, revenue and ROAS are recalculated to show where you need to re-invest your budget. Discover undervalued campaigns using our advanced digital marketing attribution services .

Visitor Level Unsampled Data

Our ringside data tracks every visitor interaction on your website in raw data form, giving you hit level detail of the actions each site visitor took and when they took it. Ensure enriched, accurate and unsampled data directly into your reports.

Digital marketing content attribution

With our data-driven digital marketing attribution services you can finally understand the true value of your content and its role in revenue generation. We create and present sophisticated page reports providing you with attributed value and revenue amounts along with positions in the users’ journey.

Why Anicca?

We’ve helped hundreds of local, national and international brands extract and visualise the data they need to make better informed decisions.

Our digital marketing and data-driven analytics attribution service give you access to valuable insights into your business. We have helped our clients with Universal Analytics, GA4 and 360 account setups and implementations so we have a keen eye for what data matters.

Our Google Analytics audits have had immediate impacts on our client’s business reporting and decision making and we can do the same for you.

So, if you aren’t sure if your Analytics setup is correct, or you aren’t getting the data that you need, reach out and speak with our consultants today. We’re here to help you grow your business with data-rich, market-driven, digital marketing attribution services.