Integral to PR is being able to manage timely and effective press relations – proactively and reactively. This means working to a robust pre-agreed content calendar and having the flexibility to respond to opportunities to ensure you are on message whilst maintaining brand credibility and awareness.
We use a range of industry tools to distribute press releases, statements and news, targeting the publications and journalists that are most relevant for your story.
Adding the all important human touch, our team will help seed your story by making personal approaches to the media, plus will send bespoke information, images or data as required. We also benefit from having personal relationships with a wide range of journalists across a number of sectors.
As standard, we monitor the news for opportunities that we can react to on your behalf, jumping on topical issues which will help amplify your message and position you as a trusted thought leader.
The team at Anicca work in partnership with your business, spending time to get to know your brand or product so we can seamlessly amplify your messages on the most appropriate channels.
In addition to a planned calendar of content, we factor in the requirement for ad-hoc or reactive communications which cannot be planned – but we can plan to effectively manage them.
This can include the creation of press statements, preparing Q&As and even crisis plans, helping you to remain proactive with your story placement keeping you on top of the news agenda.
Above all, we keep focused on your objectives, meet tone of voice and stay within guidelines, whilst seeking new and worthwhile opportunities to get positive coverage for your business.
We will share relevant articles and stories that will help bring your audience closer to your brand whilst building long-term trust.
Using our newsroom will build brand awareness by keeping your audience up to date on what your company has been doing and the progress you have made.
Our proactive approach to PR means we will create relevant content for your website that is of interest to journalists and can potentially be used for news collation.
Part of our newsroom service is the provision of media training for our clients. This includes message preparation, managing difficult questions, and coaching around being more confident with press conferences or media interviews.
In addition, our industry-leading webinars and blogs, hosted by our expert team, allow you to keep on top of the latest digital updates and content marketing changes delivered in an easy to digest and understandable way.
42% Improvement in Bounce Rate
50% Increase in Conversions
Rank #1 for the Keyword “Sofa”
Get in touch.Let’s talk.
Last Name *
Your Contact Number*
Project Description or Enquiry*
Please tick to opt in to marketing communications from Anicca Digital
Please leave this field empty.
Anicca Digital 1 Abbey Gate LeicesterLE4 0AA