Whether your company is small or large, getting involved in the social media space has never been more important. Search Engines have increased social impact in their ranking algorithms, which is why Google’s latest addition to their social network Google+ is a must for all businesses After setting up our +Anicca Digital profile (add us…
The Chartered Institute of Marketing’s annual East Midlands’ conference, the Power of Marketing is being held today with Ann Stanley, MD of Anicca Digital, presenting “Performance marketing – a workshop on daily deals, lead generation, affiliate and promotional marketing for businesses”. The event which is “the largest marketing conference in the Midlands and one of…
After spending the initial 5 months of google+ virtually company free Google is opening their network to allow companies to create a profile exclusively representing their organisation “a business page”. Businesses have wanted to be part of Google+’s 40 million user base from its closed launch in July. In fact, many businesses and brands made…
Earlier today Google announced the details of an interface update to the location targeting tools offered as part of their Adwords service. In a bid to improve the effectiveness and precision of geographical targeting in Adwords campaigns, the service has been connected with Google Maps and a number of other improvements have been implemented, with…
More and more people are buying and selling on the e-marketplace every day, so it’s useful to know how to get your product up there and selling. Amazon, the world’s biggest retailer sells millions of items a year across the world so it is important to get selling on Amazon, the question to ask however…
Social media as a business tool is always a hotly debated subject, especially if companies goals are to drive sales, which is why it comes as no surprise that businesses have begun to argue that social media doesn’t actually provide the rate of return they’d hoped for. Whose fault is this? Is it that social…
Google Analytics have officially incorporated Google Webmaster Tools reports into their services. Think back four months ago when Google Analytics launched a pilot program between the two services – well this week Google’s Analytics team announced the piloting scheme is to become a steadfast feature of the service and will now be available for everyone…
In keeping with the recent spate of developments across their range of products, Google has announced the addition of a nifty new feature within the new version of Google Analytics. Google announced in its Analytics blog yesterday the introduction of real-time data into the Analytics reports – meaning webmasters can see exactly what is happening…
Facebook has unveiled its new applications for the site, revealing the Timeline and music apps.
Those of you who follow us on Twitter might have noticed our MD, Ann Stanley, was away in Stockholm this week as a guest speaker at the SMX Stockholm event. One of Ann’s speeches was concerned with how to do keyword research – and it went down so well we thought we’d share it here…
