Bing recently launched an update on its Webmaster Tools feature. The update, known as the ‘Honey Badger’ update, provides some exciting new features, including the capability to control when and how Bing indexes your site, the ability to allow different users different access levels to your account, and a clever way to avoid duplicate content…
Anicca Digital has just launched a new PPC management service aimed at small businesses that need more traffic and sales, but have a limited budget of £250 – £750 per month. “Pay Per Click – Petite” is an all-inclusive PPC package, which is scaled down to match the needs of smaller or local companies; to…
Daily deals sites are quickly becoming one of the best ways for local businesses to market themselves online. You may have heard of Groupon, the biggest of the daily deals sites in the UK, but have you heard of its competitors? And more importantly, do you know how you can market your business and gain…
Last week the big three search engines, Google, Yahoo and Bing, announced a collaboration project called Schema.org. The project is a collection of schemas of html tags that webmasters can use to mark-up web content in such a way that it will be understandable to search engine spiders. Search engines might be able to read…
This week Google launched their +1 button for websites. Like the +1 button that was launched for organic search results earlier this year, the +1 button for websites allows users to place a recommendation for web pages they like. Recommendations will be visible on the webpage, in search results, and on users’ Google profiles. Additionally,…
For everyone that missed the brilliant SMX conference in London this week, here are the top tips from the session on” Google AdWords Ad Extension and other new ad features”. The Panel consisted of: Christine Churchill, President KeyRelevance – session moderator Ann Stanley, MD Anicca Digital – an overview of the 4 types of ad…
Along with its much publicised Instant Search roll-out late last year, Google also introduced the nifty Instant Preview feature which allows searchers to take a sneak-peek at a web page before deciding whether to visit or not. This has helped searchers weed out some of the less than useful sites appearing in the search results…
Google recently released their new version of Google Analytics with the aim ‘to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality’. This is the biggest change to Analytics in over a year and brings in some great new features….
Keeping you up to date with the latest in search engine marketing, we thought we might run through some of the interesting news from the recent SMX West in California. Especially, given as the SMX London event (on 16th & 17th May 2011) is fast approaching! Don’t forget you can get 15% off tickets with…
Ann Stanley, Managing Director of Anicca Digital, is presenting a workshop entitled ‘Social Marketing: How can it work for your business?’ at the Chartered Institute of Marketing (CIM) in Leicester. The event takes place on 14th April 2011 at Phoenix Square, Leicester.
