Ann Stanley and Charles Nixon are the guest speakers at the Nottingham CIM (Chartered Institute of Marketing) event called “The Future of Marketing”. The talk will be held at Nottingham University Business School on Monday 11th October at 6pm. During the presentation, Ann will cover the following key points regarding the future of digital marketing:…
The Greyhound Inn based in Lutterworth, Leicestershire, were looking to rebuild their website in order to reflect the beauty, ambience and quirkiness of the hotel. So they contracted Leicester web design agency Anicca Digital to design and build them a new website using their Reflex content management system. The new Greyhound Inn website features some…
Each of the major search engines offer a service called “Webmaster tools”. As the name suggested this has traditionally been used by web developers and techies to modify the settings of their websites, and to check how a website has been viewed by each search engine. Recent additions to the functionality of Google Webmaster Tools…
Although the stats still clearly put Google on top of the search engine pile, many industry experts are predicting Bing will continue its steady rise in popularity – thanks mostly to its incessant innovation. A recent addition to Bing’s growing list of useful tools is the ‘Taxi Fare Calculator’, an app built into Bing Maps…
We all know that the use of mobile devices to access the web is growing. Therefore the importance of creating and maintaining a Google Places listing is now more important than ever for local businesses, as your Place Page is fast becoming the foundation to your online presence. Google have recognised the growing importance of…
This article outlines some of the factors that influence the effectiveness of your AdWords pay per click account and the main opportunities to reduce your cost per acquisition (CPA) – in order to make typical savings of 20-50%. This article covers: 1) Correct set-up of your account 2) Networks, devices and geo-targeting 3) Conversion tracking…
Current Facebook Ecommerce options The rise of social media in the last few years has opened up numerous avenues in which business can communicate with their clients. With almost a third of the UK’s population now on Facebook, the importance of creating and maintaining a brand presence on the site has now become a necessity.
Ever wondered if a keyword in your account with no conversions has actually helped lead to one? Well Google have rolled out the Adwords Search Funnels Report so you can see just that! The report allows you to see what keywords led to a searcher to first click in their journey towards a conversion. This…
In this interview with Declan Curry, Ann Stanley talks about pay-per-click (PPC) advertising and using search marketing to drive visitors to a website. Ann highlights the importance of considering conversion rates, budgets and other factors before running a PPC campaign. Watch the full interview here: Intrigued by the prospect of increasing your click-to-sale conversion…
