Google recently released their new version of Google Analytics with the aim ‘to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality’. This is the biggest change to Analytics in over a year and brings in some great new features….
Keeping you up to date with the latest in search engine marketing, we thought we might run through some of the interesting news from the recent SMX West in California. Especially, given as the SMX London event (on 16th & 17th May 2011) is fast approaching! Don’t forget you can get 15% off tickets with…
Ann Stanley, Managing Director of Anicca Digital, is presenting a workshop entitled ‘Social Marketing: How can it work for your business?’ at the Chartered Institute of Marketing (CIM) in Leicester. The event takes place on 14th April 2011 at Phoenix Square, Leicester.
Anicca Digital now offer a revolutionary new call tracking technology to our clients. You can record and monitor calls and even see how your customers found you!
There are loads of social media analytics packages out there at the moment – all of which can be used to track how effective your social media campaigns are (in terms of retweets, follows etc…). While these packages all offer varying degrees of functionality and different tools/tracking criteria, they do all tend to have one…
Facebook launched their ‘Deals’ feature in the UK yesterday – a feature which looks set to change the way local businesses use the internet. Facebook Deals will allow users who access Facebook via their mobile phones to check in to their location and view local businesses near to them. Local businesses can then offer deals…
Ann Stanley of Leicester web design and online marketing agency Anicca Digital presented an introduction on “Developing a Website” to students of DMU as part of a project for the De Montfort Innovation Centre.
All Hail the Touchscreen!! Walk into a high street computer shop these days, turn to the desktop PCs, and you’re likely to find yourself confronted by something new. Yes, it’s the all-in-one touchscreen PC. A desktop that only needs one unit, which does not need a mouse or keyboard (although you are, of course, welcome…
Earlier on in this blog we have already talked about different ways of using Facebook for ecommerce, but what about its potential for use simply as a tool for interacting with your target market? According to Facebook itself then it has over 500 million active users, 50% of whom log on in any given day….
As a part of an ongoing project at De Montfort Innovation Centre Leicester, Ann Stanley from Leicester web design and online marketing agency Anicca Digital presented an introduction on “How to use Google Analytics to improve the conversions and performance of your website”. You can download this and all the previous presentations by clicking below:
