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Unlocking “Not-Provided” Keyphrases and SEO Forecasting Using SEO Monitor (Finalists in the Drum Search Awards and Presentation at SASCon2015)

ByAnn Stanley

Download my most recent presentation “Unlocking “Not-Provided” Keyphrases and SEO Forecasting Using SEO Monitor” presented last week at SASCon 2015, where I review some of the features of this amazing SEO research, forecasting and reporting tool. In addition Anicca’s case study using SEO Monitor for sofa.com was a finalist in the recent Drum Search Awards. Why “Not-Provided” keyphrases is…
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Whats New in Shopping Ads and Buy Buttons – Presentation at SASCon 2015

ByAnn Stanley

Download my most recent presentation “Whats new in Shopping ads and buy buttons” presented last week at SASCon 2015, where I review a number of PPC advertising options for ecommerce merchants: Google Google Shopping Ads new ad features Google Remarketing Lists for Shopping Ads Google Shoppable Trueview YouTube/video ads Google Buy Button (Google Marketplace of the future)…
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2015 Practical Guide to google Shopping and PLA’s (Product Listing ads) – presented to SEMrush

ByAnn Stanley

Ann Stanley was asked by to present a webinar on Google Shopping ads for SEMrush – a leading provider of competitive intelligence tools for search and display marketing.  You can link through to the video of the hour long seminar on the 7th May 2015, or download the presentation from Slideshare. The presentation included practical…

SEO Tips for local businesses – Presentation to the Birmingham City University Business School

ByAnn Stanley

Ann Stanley was invited to present a workshop at Birmingham City University Business School (in conjunction with the Chartered Management Institute). The focus of the presentation was how to use local search engine optimisation (SEO) to help them be found in Google for local search terms, and also to give an update of the Google forthcoming…

Integrated approach to social media marketing – Presented at Franchise Show Olympia March 2015

ByAnn Stanley

Ann Stanley was invited to present a workshop at the National Franchise Exhibition at Olympia (March 14th 2015). As many franchise businesses are small local businesses, the focus of the presentation was how to use social media as part of an integrated strategy to get more traffic to your site, to build a community and help your…

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Local SEO tips and tools for franchise and other businesses – Presented at National Franchise Exhibition 2015

ByAnn Stanley

Local SEO For Franchise Businesses Ann Stanley was invited to present a workshop at the National Franchise Exhibition in Birmingham (Feb 21st 2015). As many franchise businesses are local businesses, the focus of the presentation was how to use local search engine optimisation (SEO) to help them be found in Google for local search terms.  …
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Sofa.com – an SEO case study using SEO Monitor to reveal “not-provided” keyphrases

ByAnn Stanley

Ann Stanley and the team from SEO Monitor joined forces at SES London this week (10th February 2015) to present an SEO case study on how Anicca used the amazing SEO Monitor tool to help them set-up and track the SEO project for Sofa.com. You can read more about how we took sofa.com to number…
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Increasing eCommerce sales over the Christmas and the Holiday season – download our free guide

ByAnn Stanley

With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…

Ecommerce Expo – Search Engine marketing for E-commerce Website – What’s new in SEO and AdWords in 2014
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Ecommerce Expo – Search Engine marketing for E-commerce Website – What’s new in SEO and AdWords in 2014

ByAnn Stanley

Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…