Weekly Update – Search Marketing – 1st February 2026
How AI, automation, and brand authority are reshaping SEO and PPC. Explore key changes to ad formats, fragmented discovery, and more.
Weekly Update – Search Marketing – 22nd Jan 2026
2026 search marketing trends revealed as marketers shift budget to AI strategies. Explore key updates and winning tactics.
Weekly Update – Search Marketing – 16th Jan 2026
How Google’s January 2026 core update reshaped search marketing: 5 key trends, new tools, and the latest search strategies.
Weekly Update – Search Marketing – 4 Jan 2026
Estimated reading time: 12 minutes This week in search marketing news, December 2025 has revealed a number of pivotal updates affecting both SEO and PPC strategies. Key highlights include the introduction of the AI Mode button on Google’s homepage, which promises to revolutionise user interactions, and significant enhancements in Google Ads, introducing automation as the…
Using Perplexity’s Comet AI Browser for SEO
Testing Perplexity’s Comet AI browser for SEO tasks. Explore its strengths, limitations and practical applications for analysts.
Google Shopping Optimisation: Free Product Listings
Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn…
Search & SEO News Roundup May 2023
What’s new in search this May? Search is set to change forever, ambiguous Google advice and a leaked Google memo. During May 2023, these are some of the highlights so far: Traditional Search is Not Permanent Some Users Served Google Search Generative Experience (SGE) Google: Don’t Gamble with SEO Shortcuts Google State that Invalid…
Search & SEO News Roundup April 2023
What’s new in search this April? New crawl bots and a new search engine from Google. Information revealed regarding Google SpamBrain. During April 2023, these are some of the highlights so far: New Google Crawler for R&D Tasks Search Marketers are Utilising AI More and More Google Working on New Search Engine Google to Remove…
Web Analytics News Roundup April 2023
Google cut the link between GA4 and Google Optimize. GA4 gains regex event creation and home dash features, whilst Google remove many attribution models. During April 2023, these are some of the highlights so far: Google Removes GA4 / Google Optimize Integration Mobile Apps & Web Analytics Market to Grow from $9.4 Billion to $20.2…
Search & SEO News Roundup March 2023
What’s new in search this March? More comments from Google on Bard AI, core algorithm updates and upgrades for Search Console. During March 2023, these are some of the highlights so far: Clicks and Impressions Data in Search Console for Products Whitespark Surveys 2023 Local Search Ranking Factors Bard Won’t Often Link to Information…
