With increased competition in the search engines, Search Engine Optimisation (SEO) has become an integral and ongoing part of any Companies or Organisation online marketing strategy. Achieving that first page listing is a great achievement but when you get there, it’s time to start thinking about how to encourage searchers to click through to your…
After spending the initial 5 months of google+ virtually company free Google is opening their network to allow companies to create a profile exclusively representing their organisation “a business page”. Businesses have wanted to be part of Google+’s 40 million user base from its closed launch in July. In fact, many businesses and brands made…
Two days ago Google released another twist in their search algorithm. From now on, the ‘freshness’ of a page will have an impact on the SERP’s for a site. The aim is to improve the likelihood of more recent stories ranking higher according to the latest news, updates or reviews on that topic.Allegedly the new…
More and more people are buying and selling on the e-marketplace every day, so it’s useful to know how to get your product up there and selling. Amazon, the world’s biggest retailer sells millions of items a year across the world so it is important to get selling on Amazon, the question to ask however…
Google Analytics have officially incorporated Google Webmaster Tools reports into their services. Think back four months ago when Google Analytics launched a pilot program between the two services – well this week Google’s Analytics team announced the piloting scheme is to become a steadfast feature of the service and will now be available for everyone…
Those of you who follow us on Twitter might have noticed our MD, Ann Stanley, was away in Stockholm this week as a guest speaker at the SMX Stockholm event. One of Ann’s speeches was concerned with how to do keyword research – and it went down so well we thought we’d share it here…
Google have launched a new site at www.wdyl.com called ‘What do you love?’ (WDYL). The site offers you a simple search box with the question ‘what do you love?’ followed by a button with a heart shape on which activates the search.
Bing recently launched an update on its Webmaster Tools feature. The update, known as the ‘Honey Badger’ update, provides some exciting new features, including the capability to control when and how Bing indexes your site, the ability to allow different users different access levels to your account, and a clever way to avoid duplicate content…
Last week the big three search engines, Google, Yahoo and Bing, announced a collaboration project called Schema.org. The project is a collection of schemas of html tags that webmasters can use to mark-up web content in such a way that it will be understandable to search engine spiders. Search engines might be able to read…
This week Google launched their +1 button for websites. Like the +1 button that was launched for organic search results earlier this year, the +1 button for websites allows users to place a recommendation for web pages they like. Recommendations will be visible on the webpage, in search results, and on users’ Google profiles. Additionally,…
