Anicca Digital’s Head of Social Media, Chris Dowse, recently hosted a webinar on creating and distributing video content as part of our Leicester Digital Lockdown. In order to provide you with a useful checklist of points to work through while planning and creating your video content, we’ve created a series of blog posts that cover…
Our recent Leicester Digital Lockdown webinar from Head of Social Media, Chris Dowse, covered everything you need to know to start creating video content for your business. Video is the fastest growing format online, with the highest levels of engagement, making it an important channel for brands to utilise. We’ve put together a handy round-up…
In the latest of our Leicester Digital Lockdown webinars, Head of Social Media, Chris Dowse, talks all things video. As the fastest growing format online, video delivers the highest levels of engagement and as such, makes it a vital component of any digital marketing strategy. The talk includes tips on creating and distributing video content,…
As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their marketing efforts across social media and search…
What is Social Shopping? Social shopping is an ecommerce method which is the meeting point of social media and commerce. It is an essential strategy used on any social network or platform to promote products effectively at the sales phase of the customer journey. With many behavioural statistics supporting the fact that buying habits have…
With the recent news of Instagram’s biggest ‘cleanfluencer’, Mrs Hinch, falling foul of Advertising Standards Authority (ASA) rules, we’ve compiled some tips for brands and influencers on disclosing paid promotions. Sophie Hinchliffe, who has amassed a whopping 2.5 million followers on her Instagram profile by sharing cleaning tips, appears to have advertised several products from…
Last week I had the pleasure of travelling down to the glorious Brighton for 2 days of jam-packed learning at Brighton SEO. Outside of the sunny weather and strolls on the beach the highlight was the newly introduced Paid Social Show – it certainly did not disappoint. Having recently ventured into the world of paid…
We recently hosted a client seminar in which we shared some of the latest tools and tactics for improving your business marketing. Below are the slides taking from our Seminar. Getting Started on Amazon by Holly Kelly Conversational Commerce & Chatbots by Stefan Bercik Understanding the Value of Your Leads…
Question – When you are scrolling through the feeds on your social networks, what’s more likely to catch your eye? A post with or without an image? We bet it’s the post with an image. We also bet that you looked at the image above before you even read a sentence. You may have heard…
Facebook is fast becoming the place to advertise. Why? Because you pay a lot less per click, you have really detailed targeting and you can capture your audience when they are least expecting it, during their downtime at home, comfy, on the sofa. Ever since Facebook changed their algorithm and reduced the number of…