Google has recently announced that it is retiring the current Universal Analytics in July 2023. They have also applied the Google Page Experience Update to desktop views of your site. So, it is now time to update these 2 crucial aspects of your website. Anicca can has some offers to help you upgrade your site:…
Ann Stanley, the founder and CEO of Anicca Digital, is no stranger to challenging norms. Founding Anicca Digital in 2007, Ann has grown Anicca into a leading digital agency all the while challenging stereotypes and carving her own path. Niche Magazine, Leicestershire’s leading B2B publication, has recognised Ann for her accomplishments in the digital space…
Learn how to complete keyword research for your site with our two-part guide. We’ve put together the best tips and tools for keyphrase research for your SEO and PPC campaigns in 2022 to improve your site’s visibility in search engines. Read on to find useful tools for finding keywords, a guide to understanding and improving…
Google has finally taken the leap and rolled out its long-anticipated update to its Partner Program. Over the last 2 years, Google has been teasing the update, which faced delays due to COVID and complaints about the participation requirements. Anicca is thrilled to announce that following the update we have retained our status as a…
Following digital creative best practice helps create a strong first impression, build out brand identity, convey key information, narrate your story, and build consumer trust. But in 2022, what are the key trends that will get you noticed to your target audience? There are several generic learnings that we suggest for this year that will…
If you’re looking to improve the performance of your social media campaigns then understanding how tracking works is vital. In this blog Emil will guide you through an introduction to all things tracking. This blog covers: Why is tracking important? Types of Tracking Social Media Attribution Windows Google Analytics vs In-Platform Analytics Utilising Tracking Example…
After many years of people pining for the return of Instagram’s chronological feed, it might finally be returning – but that’s not all that’s changing! Head of Instagram Adam Mossari has made a series of informal announcements sharing details of what to expect from the platform throughout 2022. In a recent video published on Instagram…
During 2021 we saw the murmurs of new trends taking shape, and past trends from 2020 start to take a back seat as the economy began to bounce back. Looking ahead to 2022, these are 5 of the key trends that I believe will start to take a lead and guide how we do digital….
Yes, you read the title correctly. Instagram has finally introduced the option to post from your desktop without using any external apps. This comes only 11 years after the company launched…*adds extra pinch of sarcasm*. To the general public this probably makes no difference whatsoever but for marketers and creators, it makes life a little…
When you come to optimise your website, it is common to only focus on the main search engines; Google or Bing and any search engines with market share in your region (Yandex and Baidu for example). But are you missing out on extra traffic through the smaller search engines? This is something we’ve been looking…