The Death of PPC: How Agencies Must Reinvent Themselves for AI
From button pushers to campaign builders. Explore how Sem, Producthero, sees the future of PPC and paid activity with the integration of AI.
Mastering Modern Ecommerce Search: Vibrant Doors’ Blueprint for Beating the Giants
In the brutal world of ecommerce, where David regularly faces Goliath, few stories are as compelling as Vibrant Doors’ ascent through the search rankings. At Anicca Digital’s EPIC25 conference, Ian Lockwood revealed how this multi-brand operation – managing seven websites across doors and hardware – has successfully carved out market share against formidable competitors like…
Cracking TikTok Commerce: The Blueprint for Success
Forget everything you thought you knew about TikTok. At Anicca Digital’s EPIC25, Rachel Cryan pulls back the curtain on the proven success of TikTok, one that’s generated over £1 million in revenue for her clients.
Advanced AI Prompt Engineering Techniques for Marketing & Business
In the rapidly evolving world of Generative AI, prompt engineering has become a critical skill for businesses seeking to maximise the potential of large language models, and their generative AI interfaces, such as ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity and even the up-and-coming DeepSeek. This guide explores advanced prompting techniques that can transform how…
Tricks and Treats of Digital Marketing
Digital marketing can feel like a Halloween haul, brimming with tricks (challenges) and treats (rewards) – but how do you make sure your bucket is full of goodies? It’s all about mastering the right blend of strategy, creativity, and analytical thinking… and today, we’re here to share a few spellbinding tips to help you…
Google Shopping Optimisation: Free Product Listings
Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn…
New Role: Digital PR & Content Marketing Executive
Due to recent client wins and business growth, Anicca are looking for their next PR superstar to join the Owned & Earned team. Think you would make a great addition to the team? Read below to find out more about the role and how to apply. About the Role Anicca Digital is a multi-channel, digital…
Using Facebook Lead Generation Ads to Grow Your Business in 2024
Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the…
2023 SEO Roundup and Tips for 2024
What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss what tips and SEO strategies…
Top 5 Under-Utilised Features in Google Ads
In Google Ads, a whole host of different tools can help you manage your campaigns better. While some tools, like the Keyword Planner tool, are well-used and known by most PPC marketers, other valuable tools often fall through the cracks. Or are not used to their full potential. In this article, I will share…
